Technology doesn't have to be a bear as Artie, the inflatable mascot, shows. The Atomic D agency commissioned this friendly face to help their client (Samsung) unveil their new Artik IOT platform at IOT World.
“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”