Inflatable pylons with an actionable message helped Mazda create buzz for their new 2014 Mazda3. By placing these inflatable pylons at racing events Mazda sparked conversation and encouraged attendees to tweet using #GAMECHANGER to promote the All-New Mazda3.
“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”