Cheez-It wanted to make a big statement at race car events. This giant, 8-foot Cheez-It box replica with realistic digital art is bound to get crowds racing down the grocery aisle to buy boxes of their own. Giant product replicas work even better when paired with sampling promotions at events.
“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”