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Indy 500 Miller Light Milk Bottle

Fans of the Indy 500 were encouraged not to drink and drive at the Indianapolis Motor Speedway in an activation by Team Coalition for Miller Lite. Fans who took the pledge signed the giant inflatable milk bottle and were photographed at the event, creating a social-media share worthy momentum to promote the cause and the brand!

Specifications

  • Outer DIMs: H: 8 L: 2.5 W: 2.5
  • Weight: 30
Indy 500 Miller Light Milk Bottle

"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."

- Curtis Gadula, Brock University

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked.  We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

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