Heads Up! Twins Use Sponsorship Dollars from Land O’ Lakes - and After Seeing the Boston Red Sox Use a Milk Carton
The Minnesota Twins Baseball Team had an inflatable giant milk carton created for use at their games. The carton added interest to the games and also managed to shine a light on their sponsor… literally.
Each time a player would hit a homerun, the milk carton would light up with an internal strobe. The fans loved the carton and there was a lot of speculation about just how much milk it might actually hold!
But adding to the excitement of the game and providing exceptional exposure for their sponsor were only two benefits that were obtained. This inflatable also secured free publicity for the team and Land O’ Lakes in “Street & Smith’s Sports Business Journal” and the “Twin Cities Business Journal.”
You hit a grand slam!!