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LIDL Grocery Bag

German grocery chain LIDL used this enormous grocery bag to entice new customers into its stores during an expansion into the US market. Inflated outside numerous grand openings along the East Coast, this eye-catching giant replica created a lot of buzz across multiple states!

Specifications

  • Outer DIMs: H: 12 L: 5’6 W: 6’6
  • Weight: 144
LIDL Grocery Bag

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked.  We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

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