If ever there was a case for affinity, it can clearly be made with the combination of food marketing and inflatable product replicas. Inspira Marketing (an experiential marketing company) has seen this success combo many times in the past, which is why they regularly call on Landmark Creations to develop new, eye-popping balloons for event marketing campaigns.
"The product inflatables created by Landmark are not only visually enticing to the consumer by naturally increasing brand awareness, but they also expand the visual and aesthetic appeal of the activation space as a whole," explains Field Operations Direct Tim Rogers.
"Take the instance of eureka! Baking Company. By duplicating the packaging of their organic bread products in inflatable form, we were able to develop a visual that caused people to gravitate to the eureka! exhibit. Creating vertical signage to capture the attention of consumers and drawing them to the mobile food truck to engage in sampling and a trial of delicious eureka! organic bread was worth its weight in gold," Rogers says.
Agencies know the power of inflatables of all shapes and sizes. Can your next event marketing campaign use a massive shot in the arm? We prescribe balloon therapy.