When it comes to races, where are the number one and number two spots for photo opportunities? The start line and finish line without question. If you plan to take advantage of the free exposure social media and the Internet offer, shouldn’t your start/finish line look awesome and be fully branded? We think so and Paul Shockley, Recreation Program Manager for Kiawah Island Golf Resort, agrees.
“The start/finish line looks great in the photos that we take and post for all the runners of our different races and events. The inflatable has already proved to be a great marketing tool for us and provides us with the opportunity to partner with companies with the advertising space we have available down the sides of the inflatable.”
An inflatable arch isn’t just for races, however. These multi-taskers also work well to direct people to entranceways or registration tables for events.
“Our main goal was to be able to use it for our Thanksgiving Day Turkey Trot, our Kiawah Island Marathon and our Kiawah Island Triathlon. We like it so much we are also now planning to use it for our Fourth of July Bicycle Parade and for our Easter Egg Hunt and Toss.”
As Kiawah will soon find out, these brandable moneymakers can quickly pay for themselves. Just one more reason to love them.