Jana Shortal from KARE11 Visits Landmark to Discuss Lizzo's Inflatable Booty

Breaking the News: Lizzo’s Inflatable Booty and Landmark Creations on KARE11

In a lighthearted and memorable 2019 segment on KARE11’s Breaking the News with Jana Shortal, Landmark Creations took center stage for crafting the show-stopping 12-foot inflatable booty featured in Lizzo’s MTV Video Music Awards performance.

Stephanie Meacham, President of Landmark Creations, shared the backstory of how the Burnsville-based team turned a bold idea into a reality in just two weeks. The inflatable, complete with built-in movement, became an iconic part of Lizzo’s performance, showcasing the creativity and technical expertise of Landmark Creations. With a history of working with stars like Ariana Grande and Katy Perry, Landmark continues to redefine inflatable design for entertainment.

"The Lizzo Booty Backstory Begins in Burnsville"

Breaking the News with Jana Shortal

Featured in Landmarketing Issue 61

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What Others Say About Landmark Creations

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- P. Donaldson, American Cancer Society

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40