Landmark on Location: Targeted Tie-Ins for Trade Shows

"Adventure Time" Characters on a Rooftop Catch Eyes at Comic-Con

While trade shows are known for attracting gobs of traffic, there are techniques for increasing visitors to your specific booth. One way is an inflatable tie-in.

Cartoon Network took advantage of this strategy by placing one inflatable on the roof of a pizza restaurant (kid-magnet!) and a second in their Comic-Con booth for quick visual recognition. See how it was done.

Featured in Landmarketing Issue 49

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What Others Say About Landmark Creations

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare

"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"

- Scott Adams, Liquid Box Inc.

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills

“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”

- B. Campbell, Enterprise Beverage Group, LLC