Landmark on Location: Targeted Tie-Ins for Trade Shows
"Adventure Time" Characters on a Rooftop Catch Eyes at Comic-Con
While trade shows are known for attracting gobs of traffic, there are techniques for increasing visitors to your specific booth. One way is an inflatable tie-in.
Cartoon Network took advantage of this strategy by placing one inflatable on the roof of a pizza restaurant (kid-magnet!) and a second in their Comic-Con booth for quick visual recognition. See how it was done.
Featured in Landmarketing Issue 49
- “Chocolate” Inflatable Archway Gives Runners Something to Dream About
- Medieval Road Race with Castle-Style Inflatable Arch Finish Line
- Inflatable Tent Improves Visibility & Functionality of Snowboarder Camps
- Inflatable Arch Boosts Perception of Running Club
- Inflatable Mascot Drums Up Lots of Social Media Exposure
- Landmarketing Issue 49 - Spring 2014
- Landmark on Location: Considerations for Outdoor Installs
- Landmark on Location: MIT Floating Display for 150th Anniversary Celebration
- Cold-Air Inflatable Product Replica Draws Crowds at Events
- Inflatable Cash Booth Makes Credit Union More Visible at Events
- Inflatable Mascot Creates a Big Buzz for Food Truck
- Unique Cold-Air Inflatable Makes Debut at Charlotte Parade