While trade shows are known for attracting gobs of traffic, there are techniques for increasing visitors to your specific booth. One way is an inflatable tie-in.
Cartoon Network took advantage of this strategy by placing one inflatable on the roof of a pizza restaurant (kid-magnet!) and a second in their Comic-Con booth for quick visual recognition. See how it was done.
MTV needed a custom inflatable for its upcoming Video Music Awards. Their request was for an enormous, realistic replica of VMA’s famous “Moon Person,” the astronaut statuette awarded to VMA winners.
"Screen on the Green" was a rear-projection screen set up at the Atlantis Resort. Families gathered on the lawn to watch Cartoon Network series under the gorgeous Nassau sky.
Zombies are notoriously uncooperative creatures, but when you take your time and give them a little breathing room, they might just behave for you. This was the case for the Zombie Pub Crawl 2014.