Landmark on Location: Art Under a Bridge

Posted in Landmark on Location Videos

Ever tried to install a piece of inflatable art in an alleyway underneath a bridge? We did! Working with the Pace Gallery and David Byrne, we crafted a compressed-looking, 50-foot globe for the exhibit. This type of installation required some preventative measures that would keep the inflatable and the historic landmark it was installed under intact.

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"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked.  We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes