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Landmarketing Issue 19 - Autumn 2006

Posted in Landmarketing Newsletter

Landmarketing Issue 19 - Creative Inflatable Ideas You Can Use

Stephanie MeachamWelcome to LandMarketing Autumn 2006- Inflatable Marketing Ideas You Can Use

'Tis the season! Halloween has come and gone and we're fast approaching the official launch of Holiday Season 2006 and it's slated to be B - I - G! In fact, US online retail sales this holiday season will reach $27 billion, a 23 percent increase over last year, according to Forrester Research. Are you ready to get your slice of that pie?

If you haven't done so already, it's time to pull those inflatables out and give them a good going over. Check for anything that might need repairing. Also consider the size of your inflatables inventory. Do you have enough to cover trade shows, storefronts for all locations, parades, special events and the like?  If not, you'll want to act quickly. Are you using helium inflatables during this busy season?  If so, be sure to read this issue's feature article for excellent tips.

I'll also give you the scoop on the new 2007 Landmark calendars plus invite you to test your turkey shooting skills playing Lurkey In The Straw: A Thanksgiving Day Turkey Shoot.

Wintertime Tips for Helium Inflatables

You don't see helium-filled inflatables used outdoors as frequently in the wintertime. That's because helium behaves differently as the weather turns cold.  When the temperature falls helium contracts making it difficult (but not impossible) to use.  If you need your helium inflatables for parades or for indoor fairs or exhibits patience is going to be the key.  Here are some tips that will help you remain afloat.

Case Studies: Creative Ways Our Customers Are Using Custom Inflatables

Bike Race Uses Inflatable Arch With Inflatable Mascot for Twice the Crowd Appeal

The Hotter 'N Hell bicycle race was originally created in 1982 by the Wichita Falls Bicycle Club as a way to celebrate Wichita Falls' 100-year anniversary.  It is now the largest single day 100-mile bicycle ride in the nation attracting over 10,000 racers from all across the globe.  In celebration of their 25th anniversary, the club wanted to do something truly spectacular for this year's race. That's why they teamed up with Landmark Creations, designer of inflatable mascots, arches and more.

Inflatable Advertising Helps PGA Golf Sponsor Raise Millions for Children's Charity

Years ago, Valero Energy Corporation (owners of Beacon and Ultramar Diamond Shamrock gas stations) began participating as a charitable sponsor of PGA Tournaments. In order to increase exposure of these worthwhile efforts Valero commissioned Landmark Creations to develop an inflatable advertising piece for them in the shape of a golf bag. This cold air balloon stood 20-feet high and bore the Valero logo as well as the name of the tournament: The Valero Texas Open.  It is during this tournament that the Benefit for Children Golf Classic is also held.

Happy Holidays!


Stephanie Meacham

Stephanie Meacham

VP of Operations


"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"Landmark Creations has been our go to supplier for 15 years. Tom and his team are people we count on to make our products look good."

- Jack Doyle, Scenery First