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Landmarketing Issue 22 - Summer 2007

Posted in Landmarketing Newsletter

Landmarketing Issue 23 - Creative Inflatable Ideas You Can Use

Stephanie MeachamWelcome to Issue 22 of Landmarketing - Inflatable Marketing Ideas You Can Use

Case studies seem to be all the rage these days. And no wonder! They give excellent inspiration for creative ideas, they prove whether a product or service really works and they make for all around good reading. I guess that's why Landmarketing keeps dishing them up issue after issue. (We have 4 for you today!) To keep the stockpile full, we need your help.  If you own a Landmark Creations inflatable and have a success story to tell, we encourage you to submit your details and photos on our site.  There are 9 simple questions to complete and 2 options for sending your photos or video. That's it! Yours may be one of the companies featured in an upcoming issue of Landmarketing!

Also, if your business markets with inflatables, sells or rents them, you'll want to pay close attention to our Feature Article that points out major differences in professional inflatables and yard inflatables.

Case Studies: Creative Ways Our Customers Are Using Custom Inflatables 

Event Marketing for EPA: National Drinking Water Week

The Environmental Protection Agency's (EPA) Office of Water recently engaged in some heavy event marketing as they celebrated National Drinking Water Week. The festivities were designed to educate children and adults on issues related to the safety of drinking water as well as gain media attention for the EPA. To make the event fun, marketing materials such as multimedia games, on-site computers and more were provided for attendees. In addition, EPA staff volunteered to speak on a variety of topics related to water safety and cleanliness. The EPA's marketing agency, The Track Group, also turned to Landmark Creations to develop a mascot that would appeal to kids and adults.

Mizuno Inflatable Archway

As a sporting goods manufacturer of baseball, softball, volleyball, golf, and running equipment and apparel in the United States, Mizuno was looking for a way to improve brand recognition. Using an inflatable arch during their footwear and apparel sponsorship at the ING Georgia Marathon and Half Marathon in Atlanta, GA provided an excellent opportunity.

Lincoln Kids Triathlon Inflatable Arch

Since its debut in 2004, the Lincoln Kids Triathlon "Splash, Mash and Dash" has been a big hit with kids and parents. Created to get kids moving, the June 30th race included swimming, bicycle riding and running as its three events. Marketing / advertising opportunities were offered to sponsors to help offset costs. Race Director, Karen Lewis reported, “This year we will have an inflatable arch which we can use to promote our major sponsors of the race.

Leonard Tigers Sports Inflatable

Boosting team spirit and having loads of fun are always the goals when schools approach Landmark Creations to produce custom sports tunnels. That's because, time after time, and team after team, these creative sports inflatables drive crowds crazy.

Professional Inflatables vs. Yard Inflatables

With the introduction several years ago of yard inflatables, we've seen our share of questions about the differences in what we offer and what can be bought at a local Wal-Mart store. In an effort to clear up some confusion, we've created a comparison that will help you determine which is the right option for you.

Sincerely,

steph signature

Stephanie Meacham

VP of Operations

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear