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Landmarketing Issue 24 - Winter 2008

Posted in Landmarketing Newsletter

Landmarketing Issue 24 - Creative Inflatable Ideas You Can Use

Stephanie MeachamWelcome to Landmarketing Issue 24 - Inflatable Marketing Ideas You Can Use!

With the holidays over, it seems life is starting to take a turn toward the quasi-normal again.  If Santa left a little something in your marketing stocking, now's the time to think about how to best invest those funds. 

Are you in an industry that should be promoting heavily with inflatables right now?

  • Tax Preparation - Get the attention of those in a hurry for your services. With competition from freelance tax preparers and do-it-yourself software packages, you'll want a way of making a lasting impression. Inflatables deliver!
  • Financial Services - For those who extended themselves a bit too much over the holidays, loans and other financial offerings will be welcome.  Put your best foot forward with custom inflatables from Landmark.
  • Trade Show Marketers - Spring is coming and thoughts are moving toward boating, home renovations, landscaping and other outdoor activities.  If you're promoting a trade show or exhibiting at one, let Landmark show you how to increase your foot traffic.

Case Studies: Creative Ways Our Customers Are Using Custom Inflatables

Royal Caribbean Inflatable Bull Horns

Royal Caribbean's Inflatable Longhorns

Talk about giant inflatable advertising! This was one for the books for sure. When Royal Caribbean Cruise Line announced their ship, Voyager of the Seas, would call Galveston, Texas home, there was quite the buzz.

 

Miley Cyrus Inflatable Logo at Concert

Miley's World Inflatable Globe

Taking the teen crowd by storm, Miley Cyrus (aka Hannah Montana) needed a way to organize all those fans at each event. As kids and parents gathered - sometimes hours before each show - they could look for the Miley's World inflatable advertising balloon to direct them to merchandise sales and special offerings.

 

Inflatable Car Battery

O' Reilly Inflatable Battery Replica

O'Reilly Battery is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the U.S.  Serving do-it-yourselfers as well as pros, they needed a creative way to rise above traditional branding methods.  After all, when one of your brand names is SuperStart, you need a super way to promote products.

 

Tweety Bird Inflatable Billboard in Times Square

Tweety Bird Inflatable Billboard

Look!  It's a bird.  It's a plane.  No… it really is a bird.  At least part of one!  Onlookers at the Macy's Day Parade in Times Square got quite a shock when they noticed poor Tweety had flown south… right into a billboard.  Fage Yogurt along with Atomic Props concocted this eye-catching inflatable billboard that demonstrates just how thick Fage yogurt products really are.

 The Pros and Cons of Ropes and Tethers

If you've been around inflatables for long at all, you know cold-air and sealed inflatables need some apparatus to hold them upright.  Because of their height and other physical attributes, these types of inflatables require stabilization.

There are two common methods for anchoring inflatables: ropes and tethers. Both are essentially made from the same materials: polyester, cotton, nylon or a blend. [Let's take a look at the pros and cons of each.]

Sincerely,

Stephanie Meacham

Stephanie Meacham

VP of Operations