Welcome to Landmarketing Issue 45 - it's all about you
Giving back is one of our mantras. Sure, we're a business and we do what we do to make money. Our focus, however, isn't on us: it's on YOU. We're firm believers in the old saying that, if we help our clients succeed, we'll succeed.
Did you know there are three primary ways (in addition to making your premier inflatables) we can help you gain more exposure? If you haven't been in touch with us about these, here's your formal invitation.
Newsletter Case Studies - The case studies you see in Landmarketing every quarter are based on actual client experiences. These folks simply document their experiences with Landmark Creations, let us know the details of how and where the inflatable was used, and send us pictures. We do the rest! If you'd like to be considered for a case study, contact us now for possible inclusion in the summer issue.
Social Media - We've worked hard to create a strong social presence on Facebook and Twitter. You can be the focus of the buzz if you keep us up to date about how you're using your Landmark Creations inflatables.
Recommendations - We're always happy to refer others to your business, as appropriate.
Let us know which of these would be most helpful to you!
On this same theme, we've got something very exciting for you below. Just one more way we can help you reach your goals. Read on!
HOW OTHERS ARE USING CUSTOM INFLATABLES > CASE STUDIES:
As the Guggenheim art museum displays the works of the Gutai: Splendid Playground, it seems only fitting that they would move beyond the conventional when presenting the various works of art. The founder of Japan’s most influential avant-garde collective of the postwar era, Jirō Yoshihara, led his troupe with the mantra, "Do what no one has done before."
Battling a disease that affects so many women nationwide takes help from affiliates across the country. As part of the world's largest and most progressive grassroots network fighting breast cancer, the South Florida affiliate of the Komen Race for the Cure has invested over $11.6 million in community breast-health programs in the local area, 75% of which stayed in South Florida.
Some organizations conduct seminars. Others host concerts. Still more run in their skivvies all for the cause of colon cancer prevention. Every effort to spread the word takes us a step closer to saving lives. However, one of the best ways to instill the seriousness of this disease is by show and tell.
When you're launching a product, nationally achieving certain goals becomes a priority. In the top five are creating buzz and capturing attention. You want all eyes on you, as you unveil your latest offering to the world. Lennox Industries, a leading OEM provider of residential and commercial HVAC equipment, understood this all too well.
What's black and red and a top-flight traffic magnet at trade shows? The Pulse-Bac inflatable product replica. This 8-foot-tall, lifelike marketing balloon has been described as a crowd pleaser, a photo op and a social media goldmine.
Alaska is truly a frontier. With a heritage of remote wilderness areas populated by native Eskimos, many of the regions are still difficult to reach. While bigger cities have transformed into tourist destinations, many of the residents live in areas only accessible by planes.
Super-cool in his shades and bright-red T-shirt, Top Dog is the perfect representative for KONO 101.1, San Antonio's greatest hits. As an inflatable mascot, the cold-air, stationary version of Top Dog stands 12 feet high and is plenty capable of casting his promotional shadow for miles.
Answer: They both focus on creativity and style. According to Cooler.com, " Vans … is launching a brand new and somewhat revolutionary new contest this year: the Hi-Standard Series that is all about expressing your individual style and creativity instead of the old spin to win."
Most of us learn better when we can actually do something. Watching and listening are great, but to get a real grasp on how things work and what impact they have on our lives, it's hands-on all the way. Carnegie Science Center in Pittsburgh couldn't agree more.
NEW STUDY SHOWS GIANT COLON EFFECTIVE FOR CANCER PREVENTION
Now here's some awesome gratification that your work has a positive impact on humanity. The Center for Disease Control's (CDC) Preventing Chronic Disease journal (Volume 10, March 21, 2013) published research mentioning Landmark Creations by name as the manufacturer of giant inflatable colons. We're excited about what they determined.
"Our evaluation data suggest that the giant inflatable colon is a promising community-level intervention that provides a novel population-based strategy for increasing CRC (colorectal cancer) screening and prevention. Furthermore, the colon model appeared to be equally effective for men and women, people of all ages, and Alaska Native and non-Native community members in all 3 domains surveyed (knowledge, intention, and social support). This tool encourages CRC screening and could ultimately help to decrease illness and death from this preventable disease."
MORE WAYS TO GET INSPIRATION FROM LANDMARK
If you're looking for ways to stay in touch in addition to the newsletter, click over to our Facebook page. We've almost reached 2,400+ "likes" (maybe more by the time you read this). Come like us and you'll see amazing customer photos and videos of inflatables at work. You'll get a heaping serving of fresh inspiration almost every day.
Until next time, I wish you success in all your promotions.
Stephanie Meacham | VP of Operations