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Landmarketing Issue 49 - Spring 2014

Posted in Landmarketing Newsletter

Landmarketing: Issue 49 - Creative Inflatable Ideas You Can Use

Landmarketing Issue 49 - Spring 2014Spring, Oh Spring, Where Art Thou?

Even though it might not look like it where you are, the spring/summer event season is in full gear. Since warm weather is perfect for outdoor event marketing, now is the time to check inflatables and make repairs if needed. Planning special promotions for summer? Contact us right away so you can meet your marketing deadlines.

To light a fire under your imagination, we have 9 creative case studies plus 5 fresh ideas for ramping up your summer events. You’ll find those below.

Case Studies: See the Creative Ways our Customers are Using Inflatables!

Brock University Badger Mascot

Want to Engage Students? Give them an Inflatable Mascot to Post on Social Media

If you’ve spent any time around college students, you’ve certainly noticed one thing. These young adults spend a lot of time on social media. What are they talking about? Everything from the state of politics in our country to how extremely cool the new inflatable mascot looked on their parade float. [read more]

 

 

Excalibur Inflatable Castle Arch

Medieval Inflatable Arch: For Road Races and Beyond

We really get a kick out of all the different themed road races we’ve seen lately. It seems to be a new trend that (hopefully) will continue. The Running Zone Foundation thought of a clever twist: take the race back in time. [read more]

 

Thrasher Snowboarding AirTent

Inflatable Tent / Dome Functions as a Display, Traffic Generator & Shelter

When Vision Elite Sports and Thrasher Camp President, Paul Miller opted to purchase an inflatable dome, it was originally to serve as a basecamp for events. However, Paul quickly discovered that these multifunctional tents pull double (and even triple) duty. [read more]

 

Pacific Road Runners Archway

Inflatable Finish Arch Improves Branding of Running Club

When you think of organized running, visions of fierce competitors straining to beat the best times of their opponents probably come to mind. However, running isn’t always about winning and road races aren’t only about rivalry. Just ask the members of the Pacific Road Runners Club. [read more]

 

Montauk Inflatable Beer Can

Cold-Air Inflatable Helps Launch New Product Line through Event Marketing

Pop quiz! When event marketing is a major part of your promotional plan, and you want to get the word out about your new line, what’s the best investment you can make? Answer: an inflatable product replica, of course. [read more]

 

Rogue Credit Union Inflatable Cash Booth

Credit Union Ramps Up Visibility with Inflatable Cash Booth

The pairing of an inflatable money machine and a local credit union is as natural as can be. Add to that, however, a few live events and you get a recipe for visibility and excitement that is hard to beat. [read more]

 

Inflatable Churro Mascot

Inflatable Mascot Boosts Foot Traffic for Food Truck

Inflatables used to market a food truck? Granted, it’s not typical, but perhaps Eddie of Eddie’s Churro Factory has started a new trend. After all, inflatable characters have already proven themselves to be powerhouses when it comes to stopping people in their tracks. Add to that the simplicity of setup and takedown and the inflatable mascot/food truck pairing is really a natural. [read more]

 

Segwaloon Inflatables at Parade

Hybrid Cold-Air Inflatable Is Unveiled at Charlotte Thanksgiving Day Parade

What do you get when you cross a cold-air inflatable balloon with a Segway? A Segwaloon! The concept and the name were created by Robert Krumbine, Executive Producer of the Charlotte Center City Partners, for the Novant Health Thanksgiving Day Parade. [read more]

 

Chocoholic Frolic Archway

Inflatable Arch Reinforces a Clever Brand Strategy

Why do people run? Common reasons for this type of exercise include health and fitness benefits, to boost energy levels, to relieve stress and – yes – so people can eat more of the foods they love without feeling guilty. Final Stretch, an endurance sports company that puts on road races, triathlons and marathons throughout the Midwest, came up with a very clever twist on your typical race. Make chocolate the focus. [read more]

 

It’s always inspirational to see how others are succeeding with their inflatables. Now you can even learn from the behind-the-scenes set up.

We’ve created a new section on our site that features mini-video case studies about on-site installations. This ongoing series, Landmark on Location, will give you lots of excellent tips and info that is sure to help make your next event go smoothly. 

As promised, below are 5 fresh ways to liven up any summer promotion.

1. Use battery operated inflatables on push carts for parade floats.
2. Add a misting station to your tent or archway.
3. New soccer kick configurations can add excitement to sporting events.
4. Use inflatables as pavilions or bandshells at outdoor concerts and gatherings.
5. Lighting (internal or external: new LED-style lights offer more options than ever before)

Until next time, I wish you success in all your promotions!

Stephanie Meacham

Stephanie Meacham | VP of Operations

“[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program.”

- Will Forrestal, Apex Sports Authority

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center