Landmarketing Issue 51 - Autumn 2014
Zombies, Bed Bugs and Bowling Pins
As we head into fall and winter holidays, we thought we'd get you in the mood with this issue of Landmarketing. Inside you'll find videos about zombie installations as well as case studies dealing with bed bugs, bowling pins and more. Don't forget (as if you could) that the three biggies are just around the corner (Thanksgiving, Christmas and New Year's). If you haven't ordered your holiday inflatables yet, now's the time to hop on it!
Case Studies: See the Creative Ways our Customers are Using Inflatables!
Inflatable Cowgirl Character Turns Heads Everywhere She Goes
St. Louis country station WIL92 wanted to update their branding and also make a splash at local events. In a competitive market, they needed a mascot that would connect with their audience and command attention in a crowded venue. [read more]
Bringing Hashtags to Life with Custom Inflatable Art
It is usually only in cartoons or sci-fi movies that we see the virtual crossing over into reality. However, visitors to Boston Harbor and the Harbor Arts Festival 2014 got to take in a new exhibit titled #YES. [read more]
Inflatable Mascots Help Local Business Go Viral
With a venue that offers a variety of entertainment options in a hugely competitive market, Brooklyn Bowl of Las Vegas needed something to help them stand out from the crowd. A pair of colorful inflatable bowling pin characters did the trick and have been a big hit with fans. [read more]
Inflatable Archway Pulls Double Duty For Popular Fundraising Events
Successfully shepherding a crowd of rowdy kids is a challenge, and that's just what the team at School-a-Thon does every day at schools across the country. Needless to say, fun always works well as a motivator for children. When School-a-Thon needed a way to huddle up all the kiddos, they chose an inflatable archway to clearly mark the starting line of their popular Color-a-Thon races. [read more]
Portable Sports Cage Gets Rave Reviews From Kids And Parents
"As the marketing department, our goal is to increase fan engagement at athletic events to create a memorable experience for our fans and student athletes," says John Geren, Assistant Director of Marketing & Fan Development at the University of Arkansas. The challenge can be finding something that fans of all ages appreciate and want to interact with. How did he do it? [read more]
Inflatable Helmet Tunnel Makes A Great Start To Every Game
If the streets of Corpus Christi look a little deserted this Friday night, it's probably because everyone is cheering on their favorite team. This town takes their football seriously, and the Tuloso Midway Warriors are up to the challenge. Not only do they play a top-notch game, but they love to put on a show, and that starts with an attention-grabbing run onto the field. They knew a giant inflatable helmet would help set the tone for a fantastic game, so they turned to Landmark Creations. [read more]
Moving? Don't Want To Take The Bed Bugs? This Inflatable Tent Kills 'Em Dead
If you live in a crowded city with housing that is very close together (townhouses, condos, apartments, etc.) chances are you have had an experience with bed bugs. If not, you most likely know someone else who has dealt with these critters. [read more]
Cash For Trash? Esparza Advertising Uses A Converted Cash Booth To Raise Awareness
When you think of a traditional inflatable money machine, images of dollars flying through the air as contestants frantically flail their arms in an effort to catch as much cash as possible come to mind. But what if the participants were grabbing for trash instead of cash? [read more]
Giant Inflatable Product Replica + Free Food = Amazing Results
If ever there was a case for affinity, it can clearly be made with the combination of food marketing and inflatable product replicas. Inspira Marketing (an experiential marketing company) has seen this success combo many times in the past, which is why they regularly call on Landmark Creations to develop new, eye-popping balloons for event marketing campaigns. [read more]
Inflatable Fin Whale Replica Inspires Children To Protect Wildlife
Unless they live near an ocean (and have extremely good timing), most adults and children will never see an actual fin whale. It's a shame, really, because they are such massive and amazing animals. That's one reason the Blue Ocean Society set out on a mission to protect marine mammals in the Gulf of Maine through education, research and conservation. [read more]
Inflatable Helmet Boosts 'Jacket Pride' for Denison, TX Football Favorite
Fall in Texas is all about football. Few can resist the allure of Friday night lights as high school teams snap the ball and crack some helmets to the roar of faithful crowds. Team spirit on this level is nothing to jeopardize, so when the Denison Yellow Jackets Athletic Boosters needed to update their inflatable tunnel, they called on Landmark yet again. Being impressed with the quality and durability of their previous tunnel, they were looking for a repeat performance from Landmark Creations. [read more]
LANDMARK ON LOCATION: Zombie Pub Crawl Installation
As the saga of Landmark on Location continues, Tom & Steph keep it local for the installation of Phil, the Zombie Pub Crawl mascot in Minneapolis. As always, these installations have unique twists, turns and even some gruesome details. Watch and see how ZPC and Landmark brough inflatable Phil to life!
Until next time, I wish you success in all your promotions!
Stephanie Meacham | VP of Operations