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Landmarketing Newsletter

Subscribe to LandmarketingThe Quarterly Newsletter from Landmark Creations

There's no question about it. Inflatables draw crowds. But when it comes to generating new and creative ideas for the use of your event advertising balloons, it's always best to have a little help.  Landmarketing is a quarterly ezine published by Landmark Creations that delivers insightful articles on the use, care and maintenance of commercial advertising inflatables. You'll also find numerous case studies so you can learn from the successes of others.

Recent Issues of Landmarketing

From marketing to maintenance, each issue of Landmarketing provides insightful information designed to improve the overall performance and ROI of your event advertising balloons.  Feel free to browse the most recent issues. Want Creative Ideas for Using Custom Inflatables Delivered to Your Inbox Every 3 Months? Subscribe!

Landmarketing Issue 61 - Spring 2018

Posted in Landmarketing Newsletter

L5766 Katy Perry Lion Head

Landmark's in the News!

From Rockefeller Center to rock concert tours, Landmark's custom inflatables are taking center stage. And the trade publishing world is applauding.

In its August 2017 issue, Specialty Fabrics Review spotlighted "Seated Ballerina," a stunning inflatable sculpture installed at New York's Rockefeller Plaza between May 12 and June 2, 2017. Designed by artist Jeff Koons and built by Landmark Creations, the 45-foot "Ballerina" was authentic in every detail, right down to her tutu and toe shoes. Best of all, she helped raise funds (and awareness) for the International Centre for Missing and Exploited Children.

Landmarketing Issue 58 - Autumn 2016

Posted in Landmarketing Newsletter



As quick as a blink, fourth quarter is here with only two months before 2016 expires. Your remaining budget dollars will slip away as quickly as these last 60ish days if you’re not careful. Before you lose those funds, contact Landmark Creations for ingenious ideas about clever investments in your brand and event marketing plan.

Local News Coverage

We’re excited about scoring some digital ink from Twin Cities Pioneer Press. Thanks to Richard Chin for spending some time onsite with the Landmark Creations crew!

Landmarketing Issue 55 - Autumn 2015

Posted in Landmarketing Newsletter


No Paparazzi!

When collaborating with A-list clients, discretion is paramount. With permission, we've shared the work we've done for Nickelodeon, Wounded Warrior Project, Oprah and other household names. There are still more entertainment, arts and sports projects that haven't been made public. If you are in need of an inflatables manufacturer who delivers creativity and quality along with complete confidentiality, please give us a ring at 800-553-3593.

In case it slipped past you, the holidays are just weeks away. Don't delay in making your Thanksgiving, Christmas and New Year's promotional plans. Also, now is a great time to prepare your 2016 budgets. We are happy to provide estimates if you need them!

Landmarketing Issue 60 - Fall 2017

Posted in Landmarketing Newsletter

Grouplove Inflatable Stage Prop


In this issue of Landmarketing, we've rounded up another insightful group of case studies to fire up your imagination! Read on for a healthy dose of inspiration.

Hot New Trend: Inflatable Stage Props

Custom inflatable stage prop usage has been on the rise in all categories from community theatres to A-list pop stars. This uptick in inflatable use is largely because inflatables are easier, and less expensive, to transport than ridged components and because they’re able to appear out of nowhere – it’s easy to add an element of surprise to the audience experience. Working to meet the demands of numerous, high-profile performers and events has allowed us to expand our stage production and concert tour offerings, including

Landmarketing Issue 57 - Summer 2016

Posted in Landmarketing Newsletter



Summer's in full swing and you know what that means, right? It's time to plan for fall and winter events. Now's the time for sports teams to think about player tunnels and sportscages — plus, retailers begin outlining winter holiday promotions (yikes!). Because back-to-school andfourth quarter get extremely busy, the sooner you order your inflatables, the easier it will be to meet your deadlines.

Landmarketing Issue 54 - Summer 2015

Posted in Landmarketing Newsletter


What Do Festivals, Trade Shows & Football Have in Common?

They all use inflatables as photo magnets and all three flourish in summer months. While indoor event marketing can take place all year, outdoor events (such as concerts, movies, festivals and more) thrive when the weather is warm.

While football crosses seasons from summer to fall, nothing is as spectacular as the annual kickoff when students and fans get to see the teams burst onto the field through a massive sports tunnel.

Have plans to use inflatables to attract live crowds and boost social media coverage during outdoor events or football this year? You'll want to contact us ASAP. The first week of August (next week!) is the deadline for on-time delivery.

Landmarketing Issue 59 - Spring 2017

Posted in Landmarketing Newsletter

Issue 59 Welcome


If you’re in need of a bit of marketing inspiration, this edition of Landmarketing will deliver a bucketful. With 13 client case studies, you’ll discover unique, real-world applications for your existing inflatables (or new ones) that can greatly improve your results.

If some of that genius finds its way into an outdoor campaign, make certain you’re prepared for the high winds and inclement weather spring and summer can often bring. Don’t have a high-wind/bad-weather action plan? Give us a call for expert guidance. We’d love to help