Landmarketing Issue 06 - Spring 2003
Welcome to Issue 06 of Landmarketing - Inflatable Marketing Ideas You Can Use
Spring has sprung and that always makes everyone at Landmark Creations happy! Warmer weather naturally draws people outdoors and that means it’s the perfect time for outdoor inflatable advertising.
To get you in the mood, we’re featuring several articles in this issue of Landmarketing to help you be prepared for the flood of new customers you’ll receive when you promote with inflatables. Look for a handy chart that will help you select the best inflatable for your particular needs. You can also find helpful care and maintenance tips for your helium-filled inflatables.
There’s tons ‘o fun to be had, too! We have a great Easter game for you, direct from Dino our mascot, and (drum roll, please) a new photo contest where you can win big prizes just for sending in your pictures and inflatables success stories.
So let’s get on with it!
Inflatable Installer Spotlight – National Searchlight
The name “National Searchlight” seems rather self-explanatory. After all, they do - in fact - rent lights. However, they also install inflatables… a natural fit with their business since both lights and inflatables are practically guaranteed to draw a crowd. When you need to have an inflatable installed in Louisiana, Mississippi, Alabama, Arkansas, or virtually anywhere else in the Gulf Coast area, National Searchlight can answer the call.
Effectively Choosing the Inflatable That's Right for You
Making the decision to include inflatables in your marketing mix is definitely a step in the right direction. However, many people mistakenly believe that all inflatables are huge, fan-driven, balloons that must be used outdoors or in very large indoor arenas. This is simply not true. So, how do you choose the right one for your events?
Care and Maintenance of Helium Inflatables
When working with helium-filled inflatables, it’s important to keep several basic tips in mind. With proper care and maintenance, your helium inflatables will give you lots of use down the road.
“Discover Great Landmarks” Photo Contest
We want to feature you on our site! Have you had great success using your Landmark Creations inflatables? Have you exceeded your marketing or sales goals during a promotion? Have you come up with a creative new way to use inflatables? We want to know about it.
Wishing you success,
Sincerely,

Stephanie Meacham
VP of Operations
What Others Say About Landmark Creations
"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."
- R. Stever-Zeitlin, General Mills
"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."
- Jackie Allen, March of Dimes
"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"
- Amanda Frith, Dalton Agency
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”
- Amy Daugherty, California Coast Classic
“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”
- Anika Hage, WatersMolitor
"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."
- J. Doyle, Scenery First




