Landmarketing Issue 12 - Autumn 2004

Welcome Landmarketing Autumn 2004 - Inflatable Marketing Ideas You Can Use
Well, the Landmark Creations' Official 2004 Punching Bags turned out to be a bigger hit than we thought. The response to the referral giveaway has been phenomenal and the eBay auctions continue to be a lot of fun. We'll give you an update on that in this issue a little later.
Want one last chance to win your own Official 2004 Authentic Presidential Punching Bag? We have 4 more to give away just in time for the election so keep reading to get all the details!
Also, in this issue, you'll find helpful hints for hibernating helium inflatables. (Say that three times fast!) When the weather turns chilly, it's usually time to tuck your helium inflatables away for the winter season. Here's how to do just that without finding any surprises come spring.
We have a bumper crop of case studies for you in this edition. From political inflatables to Jimmy Buffet inflatable shrimp (no, I'm not kidding), you'll discover lots of creative ways to draw attention.
Now, on with the show!!
You Could Win A Bush / Kerry Inflatable Punching Bag!
The Official Landmark Creations' 2004 Presidential Punching Bags are the talk of the town! They've recently made an appearance on WCCO TV and are selling wildly on eBay as we speak. In order to keep the excitement brewing, we're going to give you one last chance to win (that's free of charge) one of these popular, attractive, and politically correct bags. Simply email Landmark with "Enter me in the drawing" in the body of the message and we'll do just that. You could win one of four 2004 Presidential Punching Bags. Drawing to be held on October 21st. Prizes will be shipped October 22nd.
Brrr... It's Too Cold To Fly!
If you live or work in cold-weather climates, you're sure to be dragging out your coat, hat, and gloves soon. It's fall-time and that - needless-to-say - means colder weather. It also means your helium inflatables probably need to be packed away until spring. Why? Helium contracts in cold weather, which means your inflatables will likely be grounded. Yes, you can fly helium-filled inflatables in winter months, but the process is a bit complicated. (More on that another time.) Usually, helium inflatables are packed away and other types are brought out for use during cold-weather months.
Wishing You Success,

Stephanie Meacham
VP of Operations
What Others Say About Landmark Creations
“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”
"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."
- April Lo, SKA Events
"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."
- Greg Stone, Peach Tree Healthcare
“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”
- B. Hoffman, Hydra-Flex
"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."
- Sean Conway, Arch and Loop
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."
- Sam Baker, Head Football Coach at Waconia High School





