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Landmarketing Issue 18 - Summer 2006

summer

Welcome to Issue 18 of Landmarketing - Inflatable Marketing Ideas You Can Use

Ah! Summer!  Also known as "Inflatable Season." With more people outdoors during summertime, it only makes sense to ramp up your outdoor promotions. That means using your existing inflatables in innovative and creative ways or ordering new inflatables to add to your fleet.

This newsletter can help with the former. Landmark Creations can help with the latter. Contact us today for details.

In addition to today's issue, we have two exciting releases for you to look forward to in the fall issue of Landmarketing.  Anybody who was able to get one of our prized 2006 Landmark calendars will be excited to know there's a 2007 version in the works. Yes, you'll get more Landmarks On Location inflatable marketing ideas and also more fun between our lovable mascots. Never had a Landmark calendar?  You've been missing out! Stay tuned and I'll keep you posted on when and how to get yours.

Discover Great Landmarks - Empire State Building

Last - but far from least - it's time to start pumping up your mouse-clicking finger.  You'll want to be in shape for the new release of our next animated game.  Dino and our creative engineers are at it again and there's no telling what they'll come up with.  The suspense is killing me!

Setting Your Inflatable Up

Often when people call Landmark they ask how difficult inflatables are to set up.  We usually tell them that basic installations require one to two people. Now, I'm not a large woman and I was able to do these set ups and take downs with minimum assistance. Don't get me wrong, I probably wouldn't attempt a rooftop installation alone and I'd certainly advise a do-it-yourselfer to get professional help for their first install.  As for tradeshows or ground installations, however, it's a very simple process and I was out to prove that once and for all.

Custom Inflatable Case Studies

Landmark Creations In The News

In a six-page spread in the June 2006 issue of Sign Builder magazine, Landmark President, Tom Meacham got some excellent coverage while discussing creative inflatables.  Outlining some of Landmark's most challenging projects, Tom talked about the Heisman Trophy, interactive inflatables. He also gave excellent advice to those trying to break into the inflatables rental business: be creative - don't follow the crowd.

There are two birthdays coming up in August.  Baby Calvin (our son) is turning one and Landmark Creations will be 20!  Both are cause for dancing in the streets and both bring about an unexplainable urge to reminisce.

Enjoy this issue and I'll see you again in the fall.

Wishing You Success,

Stephanie Meacham

Stephanie Meacham

VP of Operations 

Featured in Landmarketing Issue 18


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What Others Say About Landmark Creations


"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods

"Just wanted to say how much we LOVE our inflatables.  We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked.  We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's