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Landmarketing Issue 21 - Spring 2007

Inflatable drink cup costume in front of Cuppy's Coffee kiosk

Welcome to Issue 21 of Landmarketing - Inflatable Marketing Ideas You Can Use

Wow!  What a jam-packed issue we have today! Because of all your great feedback from the survey, we've made a couple of changes. The most significant is to give you even more case studies.

While most people said they read the newsletter from beginning to end (thanks!), case studies were obviously one of the favorite features. Do you have a Landmark Creations inflatable you want to highlight? Give us all the details and you might be included in a future edition of Landmarketing. We also need your input on a different matter of great importance - computer games. You'll find detail in the Fun Stuff section.

In this issue you’ll find five (count 'em… five!) case studies plus an insightful checklist to use when choosing an inflatables vendor. And… drum roll please… we'll announce the winner of the iPod Shuffle!

Creative Uses for Custom Inflatables:

Playing It Safe: A Checklist for Choosing An Inflatables Vendor

Let’s face it: Inflatables are an investment, not an impulse buy.  That's why it only makes sense to purchase inflatables from long-standing companies who have proven track records with design quality, on-time delivery, customer service and more. But honestly, how would you know?  If you contacted an inflatables company (or they contacted you), how could you determine with a fair amount of certainty that your project would turn out exactly the way you wanted? find out how to choose an inflatable vendor...

And the Winner Is…

Blue iPod
First, thanks to all who took a few minutes to answer our survey about improving Landmarketing.  We promised to give away an iPod Shuffle and we have made good on our word.  Congratulations to Richard Barrett.  Richard's response?

Very nice!  I think that is the second thing I've won in my 61 years.

Maybe he's on a roll now. You'll know Richard when you see him because he'll be the one shuffling along bobbing his head with a spring in his step. Happy humming!

Sincerely,

Stephanie Meacham

Stephanie Meacham

VP of Operations

 

beverage industry marketing, Featured in Landmarketing Issue 21

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What Others Say About Landmark Creations

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."

- J. Doyle, Scenery First

"Just wanted to say how much we LOVE our inflatables.  We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"Give our races a 'big event' feel.  They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race