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Landmarketing Issue 24 - Winter 2008

landmarketing issue 24 cover winter snowmanWelcome to Landmarketing Issue 24 - Inflatable Marketing Ideas You Can Use!

With the holidays over, it seems life is starting to take a turn toward quasi-normal again.  If Santa left a little something in your marketing stocking, now's the time to think about how to best invest those funds. 

Are you in an industry that should be promoting heavily with inflatables right now?

  • Tax Preparation - Get the attention of those in a hurry for your services. With competition from freelance tax preparers and do-it-yourself software packages, you'll want a way of making a lasting impression. Inflatables deliver!
  • Financial Services - For those who extended themselves a bit too much over the holidays, loans and other financial offerings will be welcome.  Put your best foot forward with custom inflatables from Landmark.
  • Trade Show Marketers - Spring is coming and thoughts are moving toward boating, home renovations, landscaping and other outdoor activities.  If you're promoting a trade show or exhibiting at one, let Landmark show you how to increase your foot traffic.
Case Studies: Creative Ways Our Customers Are Using Custom Inflatables

Royal Caribbean Inflatable Bull Horns

Royal Caribbean's Inflatable Longhorns

Talk about giant inflatable advertising! This was one for the books for sure. When Royal Caribbean Cruise Line announced their ship, Voyager of the Seas, would call Galveston, Texas home, there was quite the buzz.

 

Miley Cyrus Inflatable Logo at Concert

Miley's World Inflatable Globe

Taking the teen crowd by storm, Miley Cyrus (aka Hannah Montana) needed a way to organize all those fans at each event. As kids and parents gathered - sometimes hours before each show - they could look for the Miley's World inflatable advertising balloon to direct them to merchandise sales and special offerings.

 

Inflatable Car Battery

O' Reilly Inflatable Battery Replica

O'Reilly Battery is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the U.S.  Serving do-it-yourselfers as well as pros, they needed a creative way to rise above traditional branding methods.  After all, when one of your brand names is SuperStart, you need a super way to promote products.

 

Tweety Bird Inflatable Billboard in Times Square

Tweety Bird Inflatable Billboard

Look!  It's a bird.  It's a plane.  No… it really is a bird.  At least part of one!  Onlookers at the Macy's Day Parade in Times Square got quite a shock when they noticed poor Tweety had flown south… right into a billboard.  Fage Yogurt along with Atomic Props concocted this eye-catching inflatable billboard that demonstrates just how thick Fage yogurt products really are.

 

 The Pros and Cons of Ropes and Tethers

If you've been around inflatables for long at all, you know cold-air and sealed inflatables need some apparatus to hold them upright.  Because of their height and other physical attributes, these types of inflatables require stabilization.

There are two common methods for anchoring inflatables: ropes and tethers. Both are essentially made from the same materials: polyester, cotton, nylon or a blend. [Let's take a look at the pros and cons of each.]

Sincerely,

Stephanie Meacham

Stephanie Meacham

VP of Operations


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What Others Say About Landmark Creations


The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's