Landmarketing Issue 28 - Winter 2009
Welcome to Landmarketing Issue 28 | Inflatable Marketing Ideas You Can Use
Oh, what changes are in store for 2009! This will most certainly be a year for the history books. Our first African-American president will take office. Our country will start its economic recovery. And many marketers, perhaps for the first time, will purchase new inflatables.
In these days of uncertainty, marketers are drawn like flies to what works. That's one thing that makes inflatable advertising balloons so attractive.
Who especially needs to be thinking inflatables right now?
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Boat Show, Home Show & Expo Planners
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Spring & Summer Sports Coaches & Managers
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Other product/service promoters with spring events
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Exhibitors at POPAI / Globalshop, NAB & EMS
Case Studies: Creative Ways Our Customers are Using Custom Inflatables
The article and case studies included in this issue of Landmarketing will help you put your inflatables to good use. As always, if you have questions, need ideas or want a quote, we're just a click away!
Manhattan Oil's Cold-Air Inflatable Revved Up Their Mobile Marketing Events
Performance. Speed. Freedom. Harley riders are known for their love of the open road. They also have a reputation as being fanatical about their bikes.
Giant Inflatable Balloons Increase Holiday Cheer & Advertising Revenue
DG Arquitectura, an interior design firm in the Dominican Republic, had a twofold purpose when they contacted Landmark Creations. They wanted to add beautiful, bigger-than-life Christmas decorations to the Acropolis Center (a local mall) in Santo Domingo to increase holiday cheer. They also wanted to generate some additional marketing revenue.
Affy Tapple Inflatable Mascot Helps with Event Marketing Success
In 1948, Affy Tapple, in the big city of Chicago, created the very first caramel apple in the United States. For the next 60 years, it has continued to grow by offering a fun and delicious way to raise funds for charities, schools and more. So, when Affy Tapple decided to branch out with its promotional and event marketing efforts, it needed a bit of expert help. Enter Landmark Creations.
PDQ's Headphones Boosted Traffic Levels at Their Tradeshow Booth
A recognized leader in vehicle wash systems, PDQ Manufacturing needed a way to keep foot traffic from getting washed downstream at their tradeshow booth. As you know, exhibiting at shows often means fighting a fierce battle for floor space. Position is everything! End up buried in the wrong part of the hall and you'll see little action. That's why PDQ asked for Landmark's help with creating a tradeshow display that would attract attention and stop passersby.
Ever wonder how in the world we get those great big inflatables into those tiny little carrying bags? It's a closely guarded secret, but we're willing to share. Make deflating and packing your inflatable easy... watch this quick video to see how the pros do it.
Until next time, I wish you success in all your promotions.
Best Regards,
Stephanie Meacham
Landmark Creations International
Featured in Landmarketing Issue 28
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Promoting with Inflatable Parade Balloons
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Inflatables Draw More Foot Traffic to Your Tradeshow Booth
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Cold-Air Inflatables, Perfect for Grabbing Attention on Mobile Marketing Tours
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Giant Inflatable Christmas Ornaments Increase Advertising Revenue for the Acropolis Center
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Affy Tapple Inflatable Mascot Helps with Event Marketing Success
What Others Say About Landmark Creations
“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”
- B. Hoffman, Hydra-Flex
“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”
- David Parker, Pacific Road Runners Club
"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."
- Sean Conway, Arch and Loop
"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."
- Dennis Bateman, Carnegie Science Center
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”
- Amy Daugherty, California Coast Classic
"People love the inflatable! It's been a great photo op for History Center guests."
- Laura Geffre-Rick, Minnesota Historical Society