Landmarketing Issue 34 - Summer 2010
Summer's in full swing and that means automotive, home and other trade shows are in practically every town. Which inflatables will get you seen even in the thickest crowds?
Product Replicas - There's something wonderfully curious about exact replicas of products we use every day that have been supersized.
Inflatable Logos - Promote your brand in a truly unique way with inflatable logos.
Inflatable Kiosks - Give away samples; serve food or beverages; sign people up for services. Multifunctional and oh-so-noticeable, inflatable kiosks are great for any show where being interactive is a must.
Are you gearing up for end-of-summer holiday promotions? Whether it's retail events or a corporate party, inflatables get you seen while adding to all the fun.
"Ask Landmark" is now underway. Recorded live, Tom and I answer frequently asked questions in this video series. We're even giving away free gifts. Keep reading for details.
In addition, you'll find several enlightening case studies in this edition, plus a summer cleaning special that will have your inflatables looking almost brand new.
Let's get to it!
How Others Are Using Custom Inflatables > Case Studies:
For over 10 years, Frisch's Big Boy restaurants have succeeded with using their inflatable mascot. Dressed in his famous red and white checkered coveralls, this American icon waves to oncoming vehicles as they approach the location. Big Boy is a familiar sight, but not one always associated with rooftop advertising balloons.
Employee-owned Hy-Vee grocery stores have 229 locations - and a big heart. CEO Ric Jurgens founded the Hy-Vee Triathlon in 2007 to promote fitness and encourage a healthy lifestyle. But there was more. Jurgens also wanted to help children. So he set up the triathlon to donate proceeds to Variety - the children's charity in Iowa.
He's captivating. He's exhilarating. Once he takes center stage, you can hardly keep your eyes off him. Harley the Frisbee Dog and his inflatable mascot counterpart are equally impressive.
Just imagine driving along the freeway on your way to work only to spy something rather unique (to say the least) out of the corner of your eye. Peering over buildings around Cincinnati is an interesting creature not native to rooftops. Your first pass would beg the question, "What was that?" On your way home from work, you'd be sure to take a hard second look – only to find it was a Komodo dragon of the inflatable variety.
As a manufacturer and wholesaler of quality vacuums, Tacony has a vested interest in its dealers' success. After all, if the dealers do well, chances are, Tacony does well. Enter Landmark Creations’ promotional inflatables.
The Conway Area Chamber of Commerce has two lofty goals. The first is to promote economic development. The second is to enhance the quality of life in Conway, Arkansas. Who would think that these two could be accomplished jointly with the help of an inflatable mascot?
SUMMER CLEANING SPECIAL: ENDS AUGUST 31, 2010
Have you ever seen one of those old westerns where the cowboys fuss about their annual bath day? As the old saying goes, "Once a year, need it or not." The same applies to your inflatables.
Keeping them looking their best improves the first impression customers have of your brand. An annual bath also helps extend the life of your inflatables by removing harmful substances that may have come in contact with the balloon. If there was ever a time for a good scrubbing, it's now. We're offering a deep discount on our professional cleaning service from now until August 31, 2010. Schedule yours today!
HAVE A QUESTION? ASK LANDMARK
Tom Meacham and I bring your questions to life through our video segment, “Ask Landmark.” Each week you'll find us recording “Ask Landmark” live as we answer questions sent in by customers and prospects. With how-to discussions and more, you'll receive lots of information about every aspect of ordering, maintaining and marketing with inflatables. We feature a viewer's question in each episode, so click here to send in your question. If we use it in an “Ask Landmark” video, you'll receive a $20 Amazon gift card or some other super-cool prize of equal or greater value.
HAVE YOU READ THESE?
We've published several new marketing articles since the last issue of Landmarketing. If you haven't had an opportunity yet, click below for a good read.
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Until next time, I wish you success in all your promotions.
Stephanie Meacham | VP of Operations