Landmarketing Issue 35 - Autumn 2010
Inflatable Marketing Ideas You Can Use
Cooler temps bring crisp mornings. Here, in Minnesota, brightly colored leaves line our neighborhoods and roadways. And retailers? They go into full panic mode during fall!
From now until year's end, retail store owners and managers will have tunnel vision, as they gear up for the busiest and most profitable time of the year. Once you decide which inflatables you'll need, best to put your orders in right away to avoid the holiday rush.
Service providers also need to be thinking inflatables right now. Tax preparers especially should consider inflatable mascots as well as character inflatables and inflatable logos, all of which will help you stand out in an overcrowded marketplace. Auto dealerships and exhibitors at home and boat shows can get a world of help via inflatable tents, custom banners, inflatable blimps, kiosks, inflatable replicas and more. This issue has several excellent case studies to give you ideas. Are you one of the millions of Americans who experiences brain freeze in between issues of Landmarketing? Suffer no longer!
Every Tuesday night from May to September you'll find a swarm of motorcycles turning out in Lowell, Massachusetts, for Motorcycle Night. During each event, bikers have the chance to meet other riders, take in live bands, check out custom bikes and talk with top motorcycle sponsors and vendors.
Here's a refreshing idea! As part of an effort to promote responsible drinking and positive fan behavior at sporting and entertainment facilities, TEAM Coalition has launched a national campaign. With impressive backing from pro and collegiate sports, entertainment facilities, concession companies, stadium services, the beer industry, broadcasters, government traffic-safety experts and others, TEAM Coalition continues on a cross-country tour to save lives and improve fan experiences at events.
If you or someone you love has ever been critically injured and required air transportation to a medical facility, you can appreciate the vital nature of these services. These unsung heroes make it possible for patients to get the urgent care they need in a fraction of the time it would take by ambulance. The problem is, air transports are costly and insurance doesn't always cover the complete expense.
In New England, a chill settles into the air early in the fall and turns into a frigid wind that lasts well into spring and drives energy bills through the roof. It happens every year just like clockwork, so local folks know to be prepared for it. They are on the lookout for economical ways to heat their homes. That is a large part of the attraction to Hearth N Home's very lifelike, wood stove inflatable product replica.
Colorectal cancer is the #2 cause of cancer deaths in both men and women in the U.S., yet millions go unscreened and uneducated year after year. This is what drives the Strides for Life Colon Cancer Foundation. The organization was established after the death of Dylan Cappel at age 23.
Ready? Set? Go! When you want to kick events off the "Rite" way, there are two things to keep in mind. First, you need a highly visible inflatable arch. Second, you need a meaningful event to launch. Because Rite Aid has both, they've seen great success with their marketing and fundraising efforts.
HAVE A QUESTION? ASK LANDMARK
Tom Meacham and I bring your questions to life through our video segment, “Ask Landmark.” Each week you'll find us recording “Ask Landmark” live as we answer questions sent in by customers and prospects. With how-to discussions and more, you'll receive lots of information about every aspect of ordering, maintaining and marketing with inflatables. We feature a viewer's question in each episode, so click here to send in your question. If we use it in an “Ask Landmark” video, you'll receive a $20 Amazon gift card or some other super-cool prize of equal or greater value.
CONNECT WITH LANDMARK
I can't begin to tell you what fun we've had watching our customers' inflatables in action online. We'd love to see yours. If you've put video footage or photographs of your Landmark inflatables online via social networks or your website, please share the link with us. Looking forward to watching your success!
Our brochure is now available in PDF format. Feel free to click over and take a look at your convenience.
Other ways to stay connected with Landmark include becoming our fan on Facebook, following us on Twitter and joining our LinkedIn network. Look for the icons at the bottom of our website. We hope to see you around the 'Net!
Missed an issue of Landmarketing? Feel like you're lagging way behind? Check out the archives on our site to get back up to speed. You'll find feature articles from many past editions.
Until next time, I wish you success in all your promotions.
Stephanie Meacham | VP of Operations