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Landmarketing Issue 35 - Autumn 2010

Fall in Minneapolis

Inflatable Marketing Ideas You Can Use

Cooler temps bring crisp mornings. Here, in Minnesota, brightly colored leaves line our neighborhoods and roadways. And retailers? They go into full panic mode during fall!   

From now until year's end, retail store owners and managers will have tunnel vision, as they gear up for the busiest and most profitable time of the year. Once you decide which inflatables you'll need, best to put your orders in right away to avoid the holiday rush.

Service providers also need to be thinking inflatables right now.  Tax preparers especially should consider inflatable mascots as well as character inflatables and inflatable logos, all of which will help you stand out in an overcrowded marketplace. Auto dealerships and exhibitors at home and boat shows can get a world of help via inflatable tents, custom banners, inflatable blimps, kiosks, inflatable replicas and more.  This issue has several excellent case studies to give you ideas. Are you one of the millions of Americans who experiences brain freeze in between issues of Landmarketing?  Suffer no longer! 


Motorcycle Night Archway

Motorcycle Night Inflatable Archway Directs Traffic & Provides a Bit of Wow!

Every Tuesday night from May to September you'll find a swarm of motorcycles turning out in Lowell, Massachusetts, for Motorcycle Night.  During each event, bikers have the chance to meet other riders, take in live bands, check out custom bikes and talk with top motorcycle sponsors and vendors.


Chicago Bears Inflatable Football

TEAM Coalition Encourages Responsible Drinking Using Giant Inflatable Football

Here's a refreshing idea!  As part of an effort to promote responsible drinking and positive fan behavior at sporting and entertainment facilities, TEAM Coalition has launched a national campaign.  With impressive backing from pro and collegiate sports, entertainment facilities, concession companies, stadium services, the beer industry, broadcasters, government traffic-safety experts and others, TEAM Coalition continues on a cross-country tour to save lives and improve fan experiences at events.


Inflatable Helicopter

REACH for Life Uses Cold-Air Inflatable Helicopter to Promote Membership Program

If you or someone you love has ever been critically injured and required air transportation to a medical facility, you can appreciate the vital nature of these services.  These unsung heroes make it possible for patients to get the urgent care they need in a fraction of the time it would take by ambulance. The problem is, air transports are costly and insurance doesn't always cover the complete expense.


Inflatable Fireplace

Hearth N Home Increased Traffic with a Lifelike Inflatable Product Replica

In New England, a chill settles into the air early in the fall and turns into a frigid wind that lasts well into spring and drives energy bills through the roof.  It happens every year just like clockwork, so local folks know to be prepared for it.  They are on the lookout for economical ways to heat their homes.  That is a large part of the attraction to Hearth N Home's very lifelike, wood stove inflatable product replica.


Inflatable Colon

Strides for Life Uses Inflatable Colon Tunnel to Promote Cancer Screening & Early Detection

Colorectal cancer is the #2 cause of cancer deaths in both men and women in the U.S., yet millions go unscreened and uneducated year after year.  This is what drives the Strides for Life Colon Cancer Foundation.  The organization was established after the death of Dylan Cappel at age 23.


Rite Aid Inflatable Arch

Rite Aid Inflatable Arch Helps Support Children's Miracle Network

Ready? Set? Go!  When you want to kick events off the "Rite" way, there are two things to keep in mind.  First, you need a highly visible inflatable arch.  Second, you need a meaningful event to launch.  Because Rite Aid has both, they've seen great success with their marketing and fundraising efforts.



Tom Meacham and I bring your questions to life through our video segment, ‚ÄúAsk Landmark.‚Ä̬† Each week you'll find us recording ‚ÄúAsk Landmark‚ÄĚ live as we answer questions sent in by customers and prospects.¬† With how-to discussions and more, you'll receive lots of information about every aspect of ordering, maintaining and marketing with inflatables.¬† We feature a viewer's question in each episode, so click here to send in your question.¬† If we use it in an ‚ÄúAsk Landmark‚ÄĚ video, you'll receive a $20 Amazon gift card or some other super-cool prize of equal or greater value.


I can't begin to tell you what fun we've had watching our customers' inflatables in action online. We'd love to see yours.  If you've put video footage or photographs of your Landmark inflatables online via social networks or your website, please share the link with us. Looking forward to watching your success!

Our brochure is now available in PDF format. Feel free to click over and take a look at your convenience.

Other ways to stay connected with Landmark include becoming our fan on Facebook, following us on Twitter and joining our LinkedIn network.  Look for the icons at the bottom of our website.  We hope to see you around the 'Net!


Missed an issue of Landmarketing? Feel like you're lagging way behind? Check out the archives on our site to get back up to speed. You'll find feature articles from many past editions.


Until next time, I wish you success in all your promotions.

Stephanie Meacham
Stephanie Meacham | VP of Operations