Landmarketing Issue 41 - Spring 2012
Welcome to my favorite time of the year. It's sunny, but not too hot. There are more daylight hours to enjoy and all the inflatables come out to play.
Spring and summer are traditionally the best times for inflatables as you can see by the increase in mobile marketing events. Are your inflatables ready for a busy season? If not, check out this spring-cleaning article for a few tips.
You're not the only one on the move this time of year. I'm attending the MN AMA conference "Beyond the Buzz" Thursday (May 17th). If you're in the area, stop by and say hi to me and Landmark's new Marketing Assistant, Caitlin.
On another note, we've also got several stops on the "Landmark on Location" schedule for this summer so stay tuned for new videos.
For now, sink your teeth into this long list of case studies that are sure to give you LOTS of excellent ideas for your upcoming events.
HOW OTHERS ARE USING CUSTOM INFLATABLES > CASE STUDIES:
Yes, you read that right… slime. Did we mention superhero costumes? While it's certainly not your typical charity race, the SUPERHERO SCRAMBLE might just well be the most creative we've seen in a long time.
Every year, the MS Society of Mid-Florida hosts two events: Bike MS and Walk MS. As successful as these races have been, the Society felt they needed a way to hype up the crowds, participants and sponsors.
We must say, we didn't think our custom inflatable colon replicas would become nearly as popular as they have. While we're always excited about success, the inflatable colon holds a different kind of pride.
Ski masks. Shredding. Rippers. It sounds like something out of a "Friday the 13th" movie. In reality, all these could be found at the VANS Canada youth snowboard event.
Sean Stroud, owner of Stroud's Barbeque in Tennessee, knew he needed something to help improve sales at events like fairs and festivals.
Mark Ryan and Alec Day of JewelryTools.com had a problem. They were headed for the largest gem show in the United States, the Tucson Gem and Mineral Show, and needed a way for customers to find their tent in a sea of similar displays.
Multiple Sclerosis (MS) is a debilitating disease that strikes countless people across our country every year. With the help of the National MS Society, patients can find all manner of help to keep moving forward with their lives.
The House That Love Built™ took up residence in Baltimore, MD, about one year ago. As families pass in and out of its doorway, you'll see faces full of tears and smiles. The tears can sometimes be bittersweet. Many, however, are shed as a show of sheer gratitude for the enormous help the Ronald McDonald House provides to children who are undergoing treatment at local hospitals.
MORE WAYS TO GET INSPIRATION FROM LANDMARK
If you're looking for ways to stay in touch in addition to the newsletter, click over to our Facebook page. We've almost reached 2,000 "likes" (maybe more by the time you read this). Come like us and you'll see amazing customer photos and videos of inflatables at work. You'll get a heaping serving of fresh inspiration almost every day.
Until next time, I wish you success in all your promotions.
Stephanie Meacham | VP of Operations