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Landmarketing Issue 49 - Spring 2014

Landmarketing Issue 49 - Spring 2014

 Spring, Oh Spring, Where Art Thou?

Even though it might not look like it where you are, the spring/summer event season is in full gear. Since warm weather is perfect for outdoor event marketing, now is the time to check inflatables and make repairs if needed. Planning special promotions for summer? Contact us right away so you can meet your marketing deadlines.

To light a fire under your imagination, we have 9 creative case studies plus 5 fresh ideas for ramping up your summer events. You’ll find those below.

It’s always inspirational to see how others are succeeding with their inflatables. Now you can even learn from the behind-the-scenes setup.

We’ve created a new section on our site that features mini-video case studies about on-site installations. This ongoing series, Landmark on Location, will give you lots of excellent tips and info that is sure to help make your next event go smoothly. 

As promised, below are 5 fresh ways to liven up any summer promotion.

1. Use battery-operated inflatables on push carts for parade floats.
2. Add a misting station to your tent or archway.
3. New soccer kick configurations can add excitement to sporting events.
4. Use inflatables as pavilions or bandshells at outdoor concerts and gatherings.
5. Lighting (internal or external: new LED-style lights offer more options than ever before)

Until next time, I wish you success in all your promotions!

Stephanie Meacham

Stephanie Meacham | VP of Operations