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Landmarketing Newsletter

Subscribe to LandmarketingThe Quarterly Newsletter from Landmark Creations

There's no question about it. Inflatables draw crowds. But when it comes to generating new and creative ideas for the use of your event advertising balloons, it's always best to have a little help.  Landmarketing is a quarterly ezine published by Landmark Creations that delivers insightful articles on the use, care and maintenance of commercial advertising inflatables. You'll also find numerous case studies so you can learn from the successes of others.

Recent Issues of Landmarketing

From marketing to maintenance, each issue of Landmarketing provides insightful information designed to improve the overall performance and ROI of your event advertising balloons.  Feel free to browse the most recent issues. Want Creative Ideas for Using Custom Inflatables Delivered to Your Inbox Every 3 Months? Subscribe!

Landmarketing Issue 34 - Summer 2010

Posted in Landmarketing Newsletter

 Landmark Newsletter Issue 34 - Creative Inflatable Ideas You Can Use

Stephanie MeachamWelcome!

Summer's in full swing and that means automotive, home and other trade shows are in practically every town.  Which inflatables will get you seen even in the thickest crowds?

Product Replicas - There's something wonderfully curious about exact replicas of products we use every day that have been supersized.

Inflatable Logos - Promote your brand in a truly unique way with inflatable logos.

Inflatable Kiosks - Give away samples; serve food or beverages; sign people up for services. Multifunctional and oh-so-noticeable, inflatable kiosks are great for any show where being interactive is a must.

Are you gearing up for end-of-summer holiday promotions?  Whether it's retail events or a corporate party, inflatables get you seen while adding to all the fun.

Landmarketing Issue 32 - Winter 2010

Posted in Landmarketing Newsletter

 Landmarketing Newsletter 32 - Creative Inflatable Ideas You Can Use

Stephanie MeachamWelcome!

For those who are in retail, now is crunch time. As you put the finishing touches on your Holiday 2009 campaigns, you'll want to take every opportunity to draw customers into your stores. Inflatables are one of the most attention-grabbing, captivating marketing tools available. And, because they are sturdy and reusable season after season, they deliver great value for your investment.

What happens when you place a giant Komodo dragon on a rooftop, invite people to walk through the human colon and enlist a monkey to peddle pizza? You gain a lot of attention and business! You'll find these and other idea-generating case studies in this issue of Landmarketing, plus a thought-provoking reminder about the importance of excellent customer service.

Landmarketing Issue 29 - Spring 2009

Posted in Landmarketing Newsletter

Landmarketer Issue 29 - Creative Inflatable Ideas You Can Use

Spring WelcomeWelcome!

Warm weather lends itself perfectly to a more active lifestyle.  This holds true for people as well as inflatables.  As the temps rise, we break out our grills, our bicycles and more that have been packed safely away during the winter.  It's also the ideal time to dust off your inflatables and get them set for a busy, outdoor marketing season.

Landmarketing Issue 33 - Spring 2010

Posted in Landmarketing Newsletter

 Landmarketing Newsletter 33 - Creative Inflatable Ideas You Can Use

Stephanie Meacham

Welcome!

Spring is a busy season for virtually every industry. Winter loses its frosty grip and people begin doing instead of just sitting.  Whether for sports or event marketing (or anything in between), inflatables bring you better results than ordinary signage or banners.  For instance:

Archways - Perfect for warmer weather activities including marathons, triathlons, bicycle races, outdoor events, festivals and more.

Costumes - Bring your mascot to life with a lightweight, cool inflatable costume.

Sports Tunnels - If football and other sports are your bag, now's the time to plan and order your inflatable sports tunnel.

We'll need to have your project in the works no later than June to guarantee delivery by fall.

Landmarketing Issue 31 - Autumn 2009

Posted in Landmarketing Newsletter

 Landmarketing Newsletter 31 - Creative Inflatable Ideas You Can Use 

Stephanie MeachamWelcome!

For those who are in retail, now is crunch time.  As you put the finishing touches on your Holiday 2009 campaigns, you'll want to take every opportunity to draw customers into your stores. Inflatables are one of the most attention-grabbing, captivating marketing tools available.  And, because they are sturdy and reusable season after season, they deliver great value for your investment.

Landmarketing Issue 28 - Winter 2009

Posted in Landmarketing Newsletter

Landmarketing Issue 28 - Creative Inflatable Ideas You Can Use

Welcome to Landmarketing Issue 28 | Inflatable Marketing Ideas You Can Use

Oh, what changes are in store for 2009! This will most certainly be a year for the history books. Our first African-American president will take office. Our country will start its economic recovery. And many marketers, perhaps for the first time, will purchase new inflatables.  In these days of uncertainty, marketers are drawn like flies to what works.  That's one thing that makes inflatable advertising balloons so attractive.

Who especially needs to be thinking inflatables right now?

Case Studies: Creative Ways Our Customers are Using Custom Inflatables

The article and case studies included in this issue of Landmarketing will help you put your inflatables to good use. As always, if you have questions, need ideas or want a quote, we're just a click away!

Manhattan Inflatable Oil Bottle

Manhattan Oil's Cold-Air Inflatable Revved Up Their Mobile Marketing Events

Performance.  Speed.  Freedom.  Harley riders are known for their love of the open road.  They also have a reputation as being fanatical about their bikes.

 

Inflatable Ornaments Suspended in Shopping Mall

Giant Inflatable Balloons Increase Holiday Cheer & Advertising Revenue

DG Arquitectura, an interior design firm in the Dominican Republic, had a twofold purpose when they contacted Landmark Creations.  They wanted to add beautiful, bigger-than-life Christmas decorations to the Acropolis Center (a local mall) in Santo Domingo to increase holiday cheer.  They also wanted to generate some additional marketing revenue.

 

Inflatable Affy Tapple Mattress

Affy Tapple Inflatable Mascot Helps with Event Marketing Success

In 1948, Affy Tapple, in the big city of Chicago, created the very first caramel apple in the United States. For the next 60 years, it has continued to grow by offering a fun and delicious way to raise funds for charities, schools and more.  So, when Affy Tapple decided to branch out with its promotional and event marketing efforts, it needed a bit of expert help.  Enter Landmark Creations.

 

PDQ Inflatable Heaphones at Trade Show

PDQ's Headphones Boosted Traffic Levels at Their Tradeshow Booth

A recognized leader in vehicle wash systems, PDQ Manufacturing needed a way to keep foot traffic from getting washed downstream at their tradeshow booth.  As you know, exhibiting at shows often means fighting a fierce battle for floor space.  Position is everything!  End up buried in the wrong part of the hall and you'll see little action.  That's why PDQ asked for Landmark's help with creating a tradeshow display that would attract attention and stop passersby.

Packing Video

Ever wonder how in the world we get those great big inflatables into those tiny little carrying bags?  It's a closely guarded secret, but we're willing to share.  Make deflating and packing your inflatable easy... watch this quick video to see how the pros do it.
Until next time, I wish you success in all your promotions.


Best Regards,
Stephanie Meacham

Stephanie Meacham
Landmark Creations International

TEMPLATE-Landmarketing Issue no - Season YYYY

Posted in Landmarketing Newsletter

stephanie meacham

Welcome to Landmarketing Issue ## | Inflatable Marketing Ideas You Can Use

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Let's get to it!

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MARKETING ARTICLE: Case Study Title

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CONNECT WITH LANDMARK

Our new brochure is now available in Flipbook and PDF formats on the site.  Feel free to click over and take a look at your convenience.  If you're a paper person and would prefer a physical copy, we'll have those available in late April/early May.  Please use the Request a Brochure form, and we'll ship it out as soon as they come in.

Other ways to stay connected with Landmark include subscribing to our blog with RSS feed, becoming our fan on Facebook, following us on Twitter and joining our LinkedIn network.  Look for the icons in the lower, right-hand corner of our website.  We hope to see you around the 'Net!

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Missed an issue of Landmarketing? Feel like you're lagging way behind? Check out the archives on our site to get back up to speed. You'll find feature articles from many past editions.

Until next time, I wish you success in all your promotions.

Best Regards,
signature


Stephanie Meacham | VP of Operations

Landmarketing Issue 30 - Summer 2009

Posted in Landmarketing Newsletter

Landmarketing 30 - Creative Inflatable Ideas You Can Use

Stephanie MeachamWelcome!

Summer's in full swing and you know what that means.  Kids are out of school.  Families head out on vacation.  And, Landmark Creations is gearing up for fall.  Yes, you read that right… fall.  We don't just have tons of fun around here; we also think ahead.  If you're planning Halloween, Thanksgiving or other fall events, upcoming product launches or grand openings, now's the time to place your order. Football season is fast approaching.  Schools and booster clubs should aim for placing inflatable football helmet and sports tunnel orders within the next few weeks.

Landmarketing Issue 27 - Autumn 2008

Posted in Landmarketing Newsletter

Landmarketing Issue 27 - Creative Inflatable Ideas You Can Use

Stephanie MeachamWelcome to Landmarketing Issue 27 | Inflatable Marketing Ideas You Can Use

Is there a chill in the air, or is it just me?  These days, I find myself reaching for a sweater as I head outside.  As the days get shorter and the leaves begin to turn, it's time to focus on product and service promotions for fall and winter events.  Now is the time to think inflatables if you are:

- Promoting heavily for the holiday season
- Spending your last year-end budget dollars
- Pre-planning for next year's budget
- An automotive dealer looking ahead to the spring season

- Attending the Event Solutions Idea Factory on February 22–26.

Case Studies: Creative Ways Our Customers Are Using Custom Inflatables

Bushnell Inflatable Billboard

Bushnell Racks Up with Camo Mattress at Mobile Marketing Events

When Bushnell decided to take a stand as the world leader in outdoor technologies, it set out on the road during a massive nationwide mobile marketing campaign.  For months on end, Michael Waddell, host of the TV show Real Road Trips, has zigzagged across the country making stops at popular retailers such as Cabela's, Bass Pro Shops and others.  Where do inflatables come in?

 

Inflatable Washer & Dryer

GE Profile Washer & Dryer

New York City is world famous for having some of the most unusual sights and people in the world.  So it took a little doing to create something that would capture attention in this borough of the bizarre.  A giant, red, inflatable product replica did the trick!

 

Inflatable Road Runner

Road Runner Inflatable Mascot

What says "beep beep" and runs circles around other forms of mobile marketing?  The Road Runner, of course!  How do we know? Time Warner Cable has the pictures to prove it. They took their inflatable mascot on the road during their mobile marketing tour to build awareness and drum up new customers for their Road Runner high-speed cable service. First stop… Erie County Fair.

 

Inflatable Rattlesnake Sports Tunnel

Sharyland High School Rattlesnake Sports Tunnel

Cheerleaders are great! And bands are very entertaining, but if you really want to hear the fans scream, bring out an inflatable rattlesnake. The students, fans and faculty have all been wildly excited about their new custom inflatable sports tunnel.

 

Inflatable Doctor Mascot

Ashley Furniture Wellness Center "Big Guy"

When Ashley Furniture called and requested we make a smiley-faced doctor for their grand opening, we were a little confused.  A doctor for a furniture store?  Once they explained, it all made sense.

 

Inflatable Dog in Parade

Northern State Bank of Virginia Inflatable Dog

Otis the dog accompanies his owner, the President of Northern State Bank of Virginia, to work every day faithfully.  He's become quite a fixture and is considered one of the team.  In fact, Otis is so well loved, he's moved into the position of official bank mascot.  Because the public loves him so, his presence is often requested at community events.  But for such a small creature, crowds are not always a good thing.  Enter Otis the inflatable mascot.

 

The Failsafe Way to Create Buzz for a New Product Launch

Buzz. First introduced as a - well - "buzzword" in about 1998, it faded from the marketing vocabulary a few years later. However, with the explosion of Web 2.0 in recent years, the catchphrase is back in full force. What better way to describe the phenomenon of everyone chattering about your new product than "buzz”?

McCain and Obama Inflatable Punching BagsSometimes Politicians Say the Dumbest Things!

Whether it's McCain flubbing the names of the Shiites and Sunnis or Obama saying he doesn't take special interest money then taking it; this historic election between experience and change is bound to get down and dirty before it's over. When you feel the tension building, we've got a fun-loving solution. 

Positioning your products and services as the perfect solution for clients is more important this holiday season than ever. Inflatables of all types give you a leg up in all your marketing efforts, so you can pull a better response than with traditional marketing techniques alone.

Happy Holidays!

Sincerely,

Stephanie Meacham

Stephanie Meacham

Landmark Creations International