Welcome to Issue 17 of Landmarketing - Inflatable Marketing Ideas You Can Use
When last we met, Landmark was embarking on a company-wide expansion. I'm glad to say it has been completed. We've doubled our warehouse space and now have an increased capacity to produce larger orders with lightning fast speed! Of course, at Landmark it's all about quality (well, quality and having fun) so we've taken every precaution to keep or even exceed the exceptionally high design and production standards we've always had. If you're in the neighborhood, drop by and say, "Hi!" We'd love to show you around.
In this issue of Landmarketing, I'll bravely take on the subject of zoning and permits in our feature article. Plus I also have some more great case studies to help spark your creativity. So let's get to it!
Inflatable Case Studies:
The long-time mascot of Fowler Chevrolet, Jed the Bloodhound came to life at the hands of Landmark Creations' expert artists. Jed had previously lived only in the pages of print ads until his likeness was recreated in inflatable form. Fowler Chevy was very excited. "He looks amazing. Thank you so much for your wonderful product!"
It's homecoming, Little League style! This mighty bee looked mighty fine representing the Holly Springs little league football team who plays as part of a community youth league. As they set up the track for homecoming (complete with youth cheerleaders and a convertible car parade) the team was able to burst onto the field through their new inflatable tunnel (compliments of an anonymous donor).
Valero Convenience stores sponsors a golf tournament each year in San Antonio, Texas. While signage and other advertising they received as a sponsor were great, Valero wanted to draw some real attention to its convenience store products and corporate brand. Landmark did them proud!
Inflatable tunnels aren't just for football. This college basketball team needed a way to close off the area of the gym where players exit the locker room. So, in addition to building excitement for the players and fans, this tunnel also has a functional purpose.
The zoning of inflatable outdoor advertising falls to each, individual city. That, in and of itself, should be enough to tell you this is a complicated issue. Policies for using inflatables oftentimes fall under the city’s sign ordinance. Oftentimes policies are ambiguous, referring to inflatables as “ambient” balloons or devices, which could apply to either helium or cold-air inflatables. Other cities are more specific.
Wishing You Success,
VP of Operations