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Inflatable Arch Gets Down & Dirty at Mud Events

Posted in Automotive Industry Inflatables

2016 06 Inflatable Tire Arch 01Inflatable Arch Merges the Mud & Marketing Aspects of a Messy Event

When your goal is to help customers get as dirty as possible (while having an absolute blast!), you get excited. After all, what could be more fun than riding a 4-wheeler through mud-slick trails, mud bogs, courses, and other sloppy obstacles?


High Lifter, creators of the Outlaw signature mud tire, wanted to brand their Mud National and Mudtoberfest events in a truly unique way. While they had seen inflatable arches that incorporated tires before, they were always smooth, with the tread printed on the tire. Event Coordinator Tracie Engi explained that High Lifter really wanted a tire with inflatable tread to play up the distinctiveness of their tire.

Landmark Creations delivered!

The Outlaw tire came to life β€” complete with inflatable tread β€” in the shape of an archway that seriously causes a double take. Used as the entrance to their vendor area, this true-to-life inflatable arch gave High Lifter the attention they wanted. When the event is over, their arch deflates quickly for storage until the next round of mud-slinging fun.

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"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."

- April Lo, SKA Events

β€œThe setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company