Inflatable Finish Arch Improves Branding of Running Club
When you think of organized running, visions of fierce competitors straining to beat the best times of their opponents probably come to mind. However, running isn’t always about winning and road races aren’t only about rivalry. Just ask the members of the Pacific Road Runners Club.
According to their website, this is “a recreational running club, with members interested in leading a fit and active lifestyle combined with social events."
"We compete, but we don’t enter expecting to win. We’re more interested in achieving personal goals and having fun doing it.”
The club also gives a good portion of their proceeds to charities. David Parker, a race committee member, explains, “Our running club donated $50,000 to charity, and our total donations over the last 20 years are $600,000.” So, of course, they wanted their finish line to look professional and impressive, and to help with promoting the race as well. Enter the inflatable arch!
Did the giant balloon get the results the club was after? “The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”
Yep! Those sound like pretty exciting results to us.