Unusual Trade Show Inflatable Smokestack Captures Everyone's Attention
At a crowded trade show, you may have only minutes to make an impression. Pearl Seas Cruises knew they had to make every second count, and a replica of the most recognizable structure on their ships — the smokestack — was just the thing to help them make an impression.
With its distinctive teal and purple colors and prominent logo, this trade show inflatable instantly draws the eye to the Pearl Seas booth.
Curious glances soon turn into questions about the latest addition to the Pearl Seas fleet and the inspiration for the display, the Pearl Mist. Not only that, but it encourages conversations about the line, which is just what Marketing Coordinator Jason Marinaro was hoping for.
At cruise3sixty, the industry's largest conference, being seen by travel agents is a must — and plenty difficult to do at an event of that size. "In order to get people interested in our booth, we wanted to create the largest and most colorful part of the new Pearl Mist," says Jason. "It was a hit." Nearly everyone entering the event immediately spotted the inflatable and steered a course to Pearl Seas' booth to find out more. We'd say that's a success for sure!
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