In such a visually stimulating environment, it's easy for conference-goers to get lost in all the lights, bells and whistles. That's why, when you're exhibiting at a major show, two things are vital: having great booth location and using a trade show display that wakes up attendees as they walk by.
Lynn Walsh, Director of Support Services, completely agrees. "We needed a 'WOW' factor for the largest industry trade show held annually that we participate in. Our goal was to catch attention and increase foot traffic to our booth."
At over seven feet tall each, the set of two PolySweep bag product replicas was an immediate success. Because they were so lifelike, the sheer size was enough to cause a double take from people walking by.
"We definitely caught the eye of many trade show attendees which increased foot traffic. The feedback and comments were positive! It definitely was unique for our booth."
It doesn't end there, however. Even though these inflatables were designed as a trade show display, they can serve in multiple capacities. "We plan to use the inflatables at our training events throughout the year to help create enthusiasm about our products."
Need to brainstorm about bumping up traffic to your booth the next time you exhibit? Let's talk!