Precision Tune's Cold-Air Inflatable Reinforces Branding
Quick! When I say, "Precision Tune," what comes to mind first? Oil changes, right? Did you also know Precision Tune does tires? Yeah, I thought so. And that's what prompted this auto maintenance giant to approach Landmark Creations about developing a tire-shaped, giant advertising balloon.
As they add to their brand image, Precision Tune's cold-air inflatable tire helps to convey a message that they offer more than just oil changes. Typically positioned in front of the locations near the street, the inflatable helps to grab attention and alert passersby about the chain's ability to handle all their tire needs.
According to Kevin Bates, Vice President of Marketing for Precision Auto Care, Inc. in Leesburg,Virginia, "We get a few people in who've seen [the inflatable] every day." I think everybody would agree that a few new customers coming into your location every day is a good thing. Are sales slow for you? Do you have a new product line you'd like to draw more attention to? Inflatables prove themselves time and again.