Inflatable Archways Give Savage Race that "Big Event" Feel
If being pushed to your absolute physical limits is your idea of fun, a Savage Race will be right up your alley. Just imagine conquering an intense five- to six-mile run with 25 world-class obstacles, mud, fire, and barbed wire. It's not for the faint of heart, that's for sure.
When CEO Sam Abbitt decided it was time to elevate the Savage Race brand he turned to Landmark Creations.
He knew that - when done right - inflatable arches would, "Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."
With his goals in mind, we created a set of three blue arches for the start line, the finish line and spectator entry/exit. Yes, these inflatables serve the functional purpose of directing attendees and racers. However, they also carry the race's underlying brand message from city to city: you can take on the extreme… and win!