Marketing a social cause is all about building connections. Unless you successfully strike a nerve with your target audience and ignite passion for your cause, marketing efforts are likely to deliver lackluster results. The primary objective of marketing a social cause is getting others to see the value of your organization. You must keep the crusade in themedia as well as in various mediums.
From local television, radio and newspaper-sponsored events to organization outreach efforts, inflatables give you a distinctive centerpiece to rally around. What's more… marketing a social cause with inflatables accomplishes the five goals of promotion.
Every year Business Professionals of America (BPA) hosts its annual Walk for Special Olympics in cities across America, and they strive to make this major fundraising event more impactful each time.
As Events Specialist for the Sanford Health network, Andrea Nelson faced the challenge of creating a dramatic "wow" factor for the upcoming Youth Run at the Sanford Health Fargo Marathon in Fargo, North Dakota.
Giant Custom Inflatable Cake Sweetens College's 90th BirthdayHow do you celebrate the 90th anniversary of a beloved Northeast Texas institution? With a giant inflatable birthday cake, of course.
It started out at as a way to build brand visibility at a local marathon. Now it has become so much more.
Custom inflatable arch raises excitement – and funds – for nonprofitThe Florida Disabled Outdoors Association (FDOA) has a dream: StirringWaters, a fun-filled therapeutic waterpark that will accommodate people and families living with disabilities.
Custom Inflatable Mascot Raises Awareness for Mosquito Control
A brawny bulldog serves as team mascot for the Boyceville Community School District in Boyceville, Wisconsin.
That's the message proclaimed by World Cow, a Vermont-based global movement promoting worldwide kindness and unity.
Inflatable Arch Helps Take Fundraising to the Finish LineEvery year, cities across America host the holiday-themed Jingle Bell Run, a festive 5k event designed to benefit the Arthritis Foundation. This past November, Minnesota's Twin Cities took this popular run-and-walk to a whole new level.
“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”
- Vaughan Cutillo, Montauk Brewing Company
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”
- Amy Daugherty, California Coast Classic