When you're marketing food products there is definitely a place for coupons, samples, and other techniques.
Want more creative food industry marketing ideas? View our food marketing inflatables gallery.
Giant Inflatable Mascot "Steers" Visitors to Annual FundraiserEvery spring, the Rotary Club of Fairhope, Alabama, hosts its annual Steak Cook-Off, a popular outdoor event featuring juicy, sizzling ribeyes; steak-grilling competitions; foot-stompin' live entertainment; dancing in the streets... and a whole lot of good family fun.
When you're attending an event produced by one of your biggest clients, you'd better make a good impression. That thought was precisely what drove Jack Roberts, National Account Manager for Borden Dairy Company, to purchase not one, but two inflatable product replicas for the upcoming Walmart Shareholders' trade show.
Since 1895, Faribault Foods has been a canner of top-quality vegetables. Having used Landmark Creations before for promotions tied to their S&W brand, Faribault commissioned an inflatable product replica of its Butter Kernel whole corn can.
The Butcher Boys Inflatable Mascot Draws a Crowd at Fairs and ParadesFor a food vendor, there are two ways to stand out on a crowded midway: Sell the best sandwiches, or have an eye-catching mascot. F & W Concessions' Butcher Boys does both, and it shows in their success.
What is tall and visible and red all over? An inflatable logo pizza slice, of course! Hot Stuff Foods (an international foodservice franchisor specializing in high-quality pizza and sandwiches) typically calls convenience stores, universities, hospitals and military bases home. In order to help their franchisees generate more business, they provide a 10-foot-tall promotional inflatable shaped like a pizza slice.
In 1948, Affy Tapple, in the big city of Chicago, created the very first caramel apple in the United States.
Giant Inflatable Product Replica + Free Food = Amazing ResultsIf ever there was a case for affinity, it can clearly be made with the combination of food marketing and inflatable product replicas. Inspira Marketing (an experiential marketing company) has seen this success combo many times in the past, which is why they regularly call on Landmark Creations to develop new, eye-popping balloons for event marketing campaigns.
Here's a clever idea: a double-sided product replica inflatable. Because Shenandoah's Pride Dairy (owned by Dean Foods) is usually in a position to promote two products at the events they attend, someone came up with the ingenious concept of two-sided custom inflatables.
At least part of one! Onlookers at the Macy's Day Parade in Times Square got quite a shock when they noticed poor Tweety had flown south… right into a billboard. Fage Yogurt along with Atomic Props concocted this eye-catching billboard that demonstrates just how thick Fage yogurt products really are.
"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."
- April Lo, SKA Events
"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."
- Jackie Allen, March of Dimes