Talking about health & beauty products, a Market Reader Pro survey reveals, "Despite the fact that product brand is an important factor in making a purchase, well over half of our respondents are likely to be persuaded to try a new brand." Considering the size of the health and beauty marketplace that means creatively crafted health promotions could pay off handsomely.
Inflatable replica arch promotes colon cancer screeningsHighland District Hospital faced a daunting challenge: How could they convince more people to make appointments for colonoscopies?
Their answer was highly inventive. They commissioned Landmark Creations to build a giant inflatable colon.
Peach Tree Healthcare Attracts Attention with a Giant LogoWith a name like Peach Tree, you almost have to use a peach as your logo. Doing the expected, however, doesn't always get you the attention you want. So, Peach Tree Healthcare decided to kick their brand up a notch by turning their namesake into a giant logo.
With the boom in popularity, the giant inflatable colon is quickly becoming the gold standard of health education. Chances are, if you've attended a health fair lately, then you've seen one. However, as the interest in these custom inflatables grows, organizations are finding new ways to use them.
Inflatable Microscope Touts Company's Scientific Product UpgradesSatellite Industries believes in science-based innovation. As the world's largest manufacturer of portable sanitation products, the Minneapolis-based company conducts in-depth research before every product update. Case in point: their recent reformulation of Safe-T-Fresh, a line of scented deodorizers for portable restrooms. Each new scent was backed by rigorous R&D.
Alaska is truly a frontier. With a heritage of remote wilderness areas populated by native Eskimos, many of the regions are still difficult to reach. While bigger cities have transformed into tourist destinations, many of the residents live in areas only accessible by planes.
If a simple test could prevent a very common form of cancer altogether, would you take it? Then why do so many people avoid having a colonoscopy done? One reason is that the colon is not a topic people are too comfortable talking about. Another is fear: if I have the test, the doctors might find something.
Medical Center Connects With Community Using Promotional Pumpkin InflatableOnce October rolls around, the holiday season kicks into gear with plenty of family fun. One of the most interesting of the autumn and winter holidays is Halloween. From fall festivals to traditional trick-or-treat costumes, kids and adults come out to participate. This fact makes Halloween an exceptional occasion for businesses to connect with their surrounding communities.
Some organizations conduct seminars. Others host concerts. Still more run in their skivvies all for the cause of colon cancer prevention. Every effort to spread the word takes us a step closer to saving lives. However, one of the best ways to instill the seriousness of this disease is by show and tell.
We must say, we didn't think our custom inflatable colon replicas would become nearly as popular as they have. While we're always excited about success, the inflatable colon holds a different kind of pride. Why? Because it helps raise awareness of a deadly (yet preventable) disease. That's why we're delighted about forming a partnership with the Colon Cancer Alliance.
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”
- Amy Daugherty, California Coast Classic
"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."
- Jerry Kavsh, Renton Western Wear