For radio stations, advertising is a two-edged sword. Giving advertisers an audience before their specific target group is the way you make your money. In order to develop that target group, however, you must market yourself to gain audience share. Inflatables have a long history of working well for broadcasting mediums because they offer much more than a giant balloon. They satisfy the demands of radio promotions and radio marketing.
Inflatable Cowgirl Character Turns Heads Everywhere She GoesSt. Louis country station WIL92 wanted to update their branding and also make a splash at local events. In a competitive market, they needed a mascot that would connect with their audience and command attention in a crowded venue.
"Everyone here at WFMX 105.7 in Statesville, NC is overjoyed with our inflatable bull. 'Dwight,' as we have named him, really brings something extra special to our radio remotes and appearances. I really should charge for pictures with him- I'd be a millionaire by now! We sometimes fear putting Dwight too close to the road--all the people that stop could cause an accident! Children and adults alike love Dwight.
Super-cool in his shades and bright-red T-shirt, Top Dog is the perfect representative for KONO 101.1, San Antonio's greatest hits. As an inflatable mascot, the cold-air, stationary version of Top Dog stands 12 feet high and is plenty capable of casting his promotional shadow for miles.
Radio stations are in the business of drawing a crowd. They have to be in order to bring in business for themselves and their advertisers. When KROX FM in Austin, Texas needs lots of traffic at live broadcasts, concerts or sporting events, it pulls out the big guns. (Or should I say the big X?)
“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”
- Christy Bernard, Tony Chachere’s
"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."
- Jackie Allen, March of Dimes