Retail marketing & advertising is only successful when it motivates bodies to walk into stores. This is usually accomplished in one of two ways: Offering an incentive or piquing interest. A traditional promotion in retail involves offering a discount of some sort. But by using inflatables in addition to typical retail marketing ideas you can develop exceptional new ways to persuade the public to visit your locations.
Want more creative ideas for your retail promotions? Visit our retail marketing inflatables gallery.
Uptown Manhattan was taken over by a herd of inflatable character balloons in November as Barneys New York launched a new holiday campaign.
14-Foot, Cold-Air Inflatable Turns Lookers Into ShoppersIf you own a storefront, watching all those people walk right past your door can be frustrating. What will it take to entice them to come inside? Sure, placing signs out front helps communicate sales messages, but signs can sometimes get lost in the shuffle.
They wanted to add beautiful, bigger-than-life Christmas decorations to the Acropolis Center (a local mall) in Santo Domingo to increase holiday cheer.
It happens every October. Hunters converge on Mitchell, South Dakota for an event one local retailer says is bigger than Black Friday: the opening of pheasant season.
Each year, the Rock 'n' Roll Marathon Series comes to cities all over the world. And Brooks Shoes is in the thick of it all.
Ski masks. Shredding. Rippers. It sounds like something out of a "Friday the 13th" movie. In reality, all these could be found at the VANS Canada youth snowboard event.
When it comes to mobile marketing, E-Z Rent to Own knows how to do it right. About eight years ago they purchased two 20-foot-tall Captain E-Z cold-air inflatables. These blow-up, monster-sized promotional balloons were tasked with some heavy lifting when it came to marketing.
New York City is world-famous for having some of the most unusual sights and people in the world. So it took a little doing to create something that would capture attention in this borough of the bizarre. A giant, red, inflatable product replica did the trick!
Answer: They both focus on creativity and style. According to Cooler.com, "Vans … is launching a brand new and somewhat revolutionary new contest this year: the Hi-Standard Series that is all about expressing your individual style and creativity instead of the old spin to win."
“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”
- Anika Hage, WatersMolitor
“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”
- Vaughan Cutillo, Montauk Brewing Company