Retail marketing & advertising is only successful when it motivates bodies to walk into stores. This is usually accomplished in one of two ways: Offering an incentive or piquing interest. A traditional promotion in retail involves offering a discount of some sort. But by using inflatables in addition to typical retail marketing ideas you can develop exceptional new ways to persuade the public to visit your locations.
Want more creative ideas for your retail promotions? Visit our retail marketing inflatables gallery.
Uptown Manhattan was taken over by a herd of inflatable character balloons in November as Barneys New York launched a new holiday campaign. In conjunction with pop diva Lady Gaga, the upscale retailer has transformed the entire fifth floor of its Madison Avenue store into a delightfully demented shopper's paradise.
14-Foot, Cold-Air Inflatable Turns Lookers Into ShoppersIf you own a storefront, watching all those people walk right past your door can be frustrating. What will it take to entice them to come inside? Sure, placing signs out front helps communicate sales messages, but signs can sometimes get lost in the shuffle.
Ski masks. Shredding. Rippers. It sounds like something out of a "Friday the 13th" movie. In reality, all these could be found at the VANS Canada youth snowboard event. In addition, VANS had one especially popular star attraction: a custom, giant inflatable replica of their bestselling snowboard boot, the Hi-Standard.
It happens every October. Hunters converge on Mitchell, South Dakota for an event one local retailer says is bigger than Black Friday: the opening of pheasant season. For Cabela's, one of the world's most well-known outdoor recreation brands, the Pheasant Classic equates to a tan and blaze Christmas.
New York City is world famous for having some of the most unusual sights and people in the world. So it took a little doing to create something that would capture attention in this borough of the bizarre. A giant, red, inflatable product replica did the trick!It only makes sense that GE wanted a high profile for their new Profile™ washer and dryer set. During their event this past August, they hosted an auction in Times Square. The 40-foot tall inflatable product replica towered over the crowd and drew visitors to the event where they auctioned off a pair of Ryan Seacrest's blue jeans.
Answer: They both focus on creativity and style. According to Cooler.com, "Vans … is launching a brand new and somewhat revolutionary new contest this year: the Hi-Standard Series that is all about expressing your individual style and creativity instead of the old spin to win."
When it comes to mobile marketing, E-Z Rent to Own knows how to do it right. About eight years ago they purchased two 20-foot-tall Captain E-Z cold-air inflatables. These blow-up, monster-sized promotional balloons were tasked with some heavy lifting when it came to marketing.
DG Arquitectura, an interior design firm in the Dominican Republic, had a twofold purpose when they contacted Landmark Creations. They wanted to add beautiful, bigger-than-life Christmas decorations to the Acropolis Center (a local mall) in Santo Domingo to increase holiday cheer. They also wanted to generate some additional marketing revenue. It just so happens that giant inflatable balloons are perfect for both tasks!
In New England, a chill settles into the air early in the fall and turns into a frigid wind that lasts well into spring and drives energy bills through the roof. It happens every year just like clockwork, so local folks know to be prepared for it. They are on the lookout for economical ways to heat their homes. That is a large part of the attraction to Hearth N Home's very lifelike, wood stove inflatable product replica. As drivers notice it sitting in front of the store, they immediately ponder what wood stoves might do to lower their energy costs.
"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."
- Dennis Bateman, Carnegie Science Center
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."
- Sam Baker, Head Football Coach at Waconia High School