Barneys New York Introduces Gaga's Workshop with Cold-Air Inflatable Characters
Barneys New York Goes Gaga with Inflatable Character Head, Claw & Spider
Uptown Manhattan was taken over by a herd of inflatable character balloons in November as Barneys New York launched a new holiday campaign. In conjunction with pop diva Lady Gaga, the upscale retailer has transformed the entire fifth floor of its Madison Avenue store into a delightfully demented shopper's paradise.