Retail marketing & advertising is only successful when it motivates bodies to walk into stores. This is usually accomplished in one of two ways: Offering an incentive or piquing interest. A traditional promotion in retail involves offering a discount of some sort. But by using inflatables in addition to typical retail marketing ideas you can develop exceptional new ways to persuade the public to visit your locations.
Want more creative ideas for your retail promotions? Visit our retail marketing inflatables gallery.
Uptown Manhattan was taken over by a herd of inflatable character balloons in November as Barneys New York launched a new holiday campaign. In conjunction with pop diva Lady Gaga, the upscale retailer has transformed the entire fifth floor of its Madison Avenue store into a delightfully demented shopper's paradise.
14-Foot, Cold-Air Inflatable Turns Lookers Into ShoppersIf you own a storefront, watching all those people walk right past your door can be frustrating. What will it take to entice them to come inside? Sure, placing signs out front helps communicate sales messages, but signs can sometimes get lost in the shuffle.
DG Arquitectura, an interior design firm in the Dominican Republic, had a twofold purpose when they contacted Landmark Creations. They wanted to add beautiful, bigger-than-life Christmas decorations to the Acropolis Center (a local mall) in Santo Domingo to increase holiday cheer. They also wanted to generate some additional marketing revenue. It just so happens that giant inflatable balloons are perfect for both tasks!
It happens every October. Hunters converge on Mitchell, South Dakota for an event one local retailer says is bigger than Black Friday: the opening of pheasant season. For Cabela's, one of the world's most well-known outdoor recreation brands, the Pheasant Classic equates to a tan and blaze Christmas.
Each year, the Rock 'n' Roll Marathon Series comes to cities all over the world. And Brooks Shoes is in the thick of it all.
Ski masks. Shredding. Rippers. It sounds like something out of a "Friday the 13th" movie. In reality, all these could be found at the VANS Canada youth snowboard event. In addition, VANS had one especially popular star attraction: a custom, giant inflatable replica of their bestselling snowboard boot, the Hi-Standard.
When it comes to mobile marketing, E-Z Rent to Own knows how to do it right. About eight years ago they purchased two 20-foot-tall Captain E-Z cold-air inflatables. These blow-up, monster-sized promotional balloons were tasked with some heavy lifting when it came to marketing.
New York City is world famous for having some of the most unusual sights and people in the world. So it took a little doing to create something that would capture attention in this borough of the bizarre. A giant, red, inflatable product replica did the trick!It only makes sense that GE wanted a high profile for their new Profile™ washer and dryer set. During their event this past August, they hosted an auction in Times Square. The 40-foot tall inflatable product replica towered over the crowd and drew visitors to the event where they auctioned off a pair of Ryan Seacrest's blue jeans.
Answer: They both focus on creativity and style. According to Cooler.com, "Vans … is launching a brand new and somewhat revolutionary new contest this year: the Hi-Standard Series that is all about expressing your individual style and creativity instead of the old spin to win."
"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."
- Heidi Sammon, Minnesota Twins
“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”
- David Parker, Pacific Road Runners Club