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Inflatables for Toy Industry Marketers

Inflatables Deliver Innovative Marketing Options for the Toy Industry

What does it take to successfully promote toys? Some innovative marketing. For toy industry professionals, two target audiences are at play, each of which must equally be satisfied before the purchase takes place. While kids are screaming, "I want it! I want it!" parents must be convinced that this newfangled gizmo is safe and worthy of their hard-earned money.

Whether it be plush crib toys or the latest video game, marketing, and advertising for toys needs that added spark to win over kids and adults.

This is where custom-designed inflatables from Landmark Creations come in. Regardless of who sees them, inflatables are interesting, colorful and memorable, so they attract children while also staying in the minds of parents.

  • Trade shows - Whether you're attending a show specific to video game marketing or toys in general, giant inflatable logos bring visitors to your booth and keep them there.
  • School Events - Educational marketing? Toy industry pros know teachers and other child learning experts can have a big influence on toy sales. When attending school fairs or other events, make sure you leave a lasting impression with inflatables.
  • Event Sponsorships- Easily packed and shipped, inflatables are the perfect tool for mobile marketing. Toy industry experts know getting kids involved is a great way to increase interest.  At your next event sponsorship, host a portable sports cage or have someone dressed in an inflatable costume to interact with kids.
  • Product Launches- Inflatable product replicas are always a hit! Or how about an inflatable tent with free preview play of your latest video game. Marketing with inflatables is always fun and creative!

Giant Inflatable Yo-Yo Replica

Want more creative ideas for toy industry promotions? View our inflatables for toy marketing gallery.

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"People love the inflatable! It's been a great photo op for History Center guests."

- Laura Geffre-Rick, Minnesota Historical Society

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