This giant coffee cup replica was used on the rooftop to help First Citizens bank announce the grand opening of their new coffee shop. Taking a page out of ING bank's playbook, First Citizens transformed their 143-year-old building into a space where the public can drink coffee, use free wifi and get financial advice. Brilliant!
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"