Dos Equis sponsored the 6th Annual SEAPaddle NYC, an event where athletes, professional surfers and celebrities paddle 26.5 miles to benefit autism and environmental activism. This inflatable beer bottle wrapped with a squid arm was placed in the Hudson River to advertise at the event.
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"
"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."
"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."