Dos Equis sponsored the 6th Annual SEAPaddle NYC, an event where athletes, professional surfers and celebrities paddle 26.5 miles to benefit autism and environmental activism. This inflatable beer bottle wrapped with a squid arm was placed in the Hudson River to advertise at the event.
"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"