Dos Equis sponsored the 6th Annual SEAPaddle NYC, an event where athletes, professional surfers and celebrities paddle 26.5 miles to benefit autism and environmental activism. This inflatable beer bottle wrapped with a squid arm was placed in the Hudson River to advertise at the event.
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."
“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”
- B. Campbell, Enterprise Beverage Group, LLC
"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."
"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."