Grocery store marketing is not about defining a basic need: It's about communicating that your store caters to your customers' wants. Lucky uses their massive inflatable grocery cart replica to attract attention.
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."
"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"