VMworld, a global conference for virtualization and cloud computing, hosted by VMware, inflated this giant billboard on site to attract attention while sending a message.
"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."
"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."
"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."
-The IAMS Company
“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”