Tour director Christian Coffey turned to Landmark Creations for a sculpted inflatable centerpiece to help bring Kendrick Lamar’s GNX tour visuals to life. Inspired by the album’s cover art, this custom-built Buick Grand National car was cloaked in matte red fabric and illuminated from within. Designed to inflate in under one minute mid-show, the inflatable car was engineered for seamless deployment on two 8-foot rolling carts. Its cool-white DMX lighting creates a subtle glow through the fabric until it’s revealed in full. Used throughout Kendrick’s international tour, this inflatable art installation helped build suspense and create a powerful moment on stage — adding both drama and dimension to a high-impact concert experience.
“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”