When it comes to brand recognition, clarity trumps cleverness every time. That's why Propac Marketing opted for a lifelike, detailed inflatable product replica to represent Lay's Classic chips at events.
"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."
"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."